{"id":48509,"date":"2018-10-01T09:01:00","date_gmt":"2018-10-01T09:01:00","guid":{"rendered":"https:\/\/totul.md\/auto\/altele\/euroalco-despre-divin-de-calitate-un-nou-brand\/"},"modified":"2022-09-13T08:03:43","modified_gmt":"2022-09-13T08:03:43","slug":"euroalco-despre-divin-de-calitate-un-nou-brand","status":"publish","type":"post","link":"https:\/\/totul.md\/ro\/expert\/euroalco-despre-divin-de-calitate-un-nou-brand\/","title":{"rendered":"„EuroAlco” – despre divin de calitate \u0219i un nou brand"},"content":{"rendered":"

Compania „EuroAlco” SRL este cunoscut\u0103 dincolo de grani\u021bele Moldovei pentru produsele sale de alcool de \u00eenalt\u0103 calitate, cu toate acestea, \u00een Moldova, doar acum ea devine cunoscut\u0103 ca produc\u0103tor de divinuri. \u00centrebarea, Cum s-a \u00eent\u00e2mplat c\u0103 aceste produse sunt practic necunoscute pe pia\u021ba local\u0103, am adresat-o dlui Eugeniu Burciac ,directorul general al \u00eentreprinderi.<\/strong><\/p>\n

\u00centr-adev\u0103r, compania a fost \u00eenregistrat\u0103 \u00een anul 1994, de\u0219i istoria ei \u00ee\u015fi ia \u00eenceputul \u00een trecutul \u00eendep\u0103rtat. Totul a \u00eenceput \u00een 1898<\/strong> la Chi\u0219in\u0103u, c\u00e2nd a fost \u00eentemeiat\u0103 cu fabrica de coniac \u00ab\u041d. \u041b. \u0428\u0443\u0441\u0442\u043e\u0432\u044a \u0441\u044a \u0421\u044b\u043d\u043e\u0432\u044c\u044f\u043c\u0438\u00bb<\/strong> (\u201eN.L. \u015eustov \u015fi fiii”)<\/strong>. Pe teritoriul fabricii s-a p\u0103strat p\u00e2n\u0103 \u00een prezent cea mai veche distilerie din Europa, construit\u0103 de \u00eensu\u0219i \u015eustov \u0219i considerat\u0103 un monument de valoare istoric\u0103 \u0219i cultural\u0103.<\/p>\n

Dar de ce pe rafturile unit\u0103\u0163ilor comerciale din Moldova Divinurile \u201eEuroAlco” au \u00eenceput s\u0103 apar\u0103 abia acum? <\/strong><\/p>\n

Explica\u0163ia e c\u0103, ini\u021bial, \u00eentreprinderea era orientat\u0103 \u00een exclusivitate exclusiv spre livr\u0103rile de export. \u00cempreun\u0103 cu partenerii no\u0219tri din alte \u021b\u0103ri, am dezvoltat un produs, care, dup\u0103 gust \u0219i calitate, nu cedeaz\u0103 celor mai bune coniacuri franceze. A\u0219a-numita \u201elinie francez\u0103”. Anume cu acest scop a fost creat\u0103, marca „Louis du Conte”. Succesul a fost at\u00e2t de semnificativ \u00eenc\u00e2t nu reu\u0219eam \u00eentotdeauna s\u0103 satisfacem toate cererile pentru pie\u021bele de export.<\/p>\n

Vorbi\u0163i despre \u201elinia francez\u0103”, dar mai exist\u0103 \u015fi alte variet\u0103\u0163i de divinuri?<\/strong><\/p>\n

\u00cen primul r\u00e2nd, gusturile consumatorilor din Moldova \u00eentotdeauna diferite de preferin\u021bele occidentalilor. De exemplu, coniacul, produs \u00een \u021bara noastr\u0103 \u00een anii 70-80, \u0219i cel francez. Gustul \u0219i aroma se deosebeau semnificativ. \u0218i nu pentru c\u0103 coniacul din Moldova era mai inferior, ci pentru c\u0103 \u00een mod tradi\u021bional avem alte preferin\u021be. Pentru linia francez\u0103 sunt caracteristice, inclusiv, a\u0219a-numitele \u201etonuri de s\u0103pun”, iar coniacurile moldovene\u0219ti se caracterizeaz\u0103 printr-o arom\u0103 de stejar mai maturat\u0103. Prin urmare, noi \u00eemp\u0103r\u0163it conven\u0163ional divinul produs de noi \u00een 3 categorii; \u201elinia francez\u0103”, \u201elinia moldoveneasc\u0103” \u0219i produse intermediare celor dou\u0103 tipuri. Adic\u0103 \u2013 divinuri pentru orice gust.<\/p>\n

\u00cen ce \u021b\u0103ri este furnizat produsul dvs.? <\/strong><\/p>\n

Geografia livr\u0103rilor este destul de larg\u0103: Ucraina, Polonia, Rom\u00e2nia, Bulgaria, Turkmenistan, Kazahstan, Slovacia, SUA, Canada, China. Desigur, comercializ\u0103m produse nu numai cu marca „Louis du Conte”. Pentru fiecare pia\u021b\u0103 exist\u0103 un brand separat care este u\u0219or de \u00een\u021beles de c\u0103tre consumator, dar \u00eencerc\u0103m s\u0103 p\u0103str\u0103m calitatea neschimbat\u0103. Acest lucru \u00eel denot\u0103, apropo, num\u0103rul mare de premii, c\u00e2\u0219tigate la concursurile interna\u021bionale de degustare.<\/p>\n

A\u021bi decis s\u0103 v\u0103 lansa\u0163i \u015fi pe pia\u021ba intern\u0103, putem spune acum c\u0103 a \u00eenceput o nou\u0103 etap\u0103 a dezvolt\u0103rii \u00eentreprinderii?<\/strong><\/p>\n

Da, a\u015fa este. E o \u00eencercare serioas\u0103 pentru noi \u0219i ne-am preg\u0103tit o perioad\u0103 \u00eendelungat\u0103 pentru a face acest pas. Compania „Euro-Alco” SRL dispune de capacit\u0103\u021bi de produc\u021bie \u0219i obiective, care asigur\u0103 un ciclu tehnologic complet. Podgoriile, vin\u0103ria primar\u0103, vin\u0103ria secundar\u0103, beciurile pentru maturarea \u0219i maturizarea b\u0103uturilor spirtoase, liniile moderne de \u00eembuteliere \u0219i de dopuire. \u00cenainte de a decide s\u0103 ne lans\u0103m pe pia\u021ba intern\u0103, am m\u0103rit baza de materii prime, am achizi\u021bionat echipamente suplimentare \u0219i, doar dup\u0103 aceea, am luat o astfel de decizie responsabil\u0103. \u00cen\u021belegem c\u0103 avem consumatori destul de r\u0103sf\u0103\u0163at, c\u0103 sunt mul\u021bi produc\u0103tori pe pia\u021b\u0103, care activeaz\u0103 de mult timp \u0219i sunt foarte cunoscu\u021bi. Dar suntem siguri c\u0103 vom reu\u0219i s\u0103 concuram cu succes cu mul\u021bi dintre ei.<\/p>\n

Se spune c\u0103 \u00een Moldova exist\u0103 problema select\u0103rii personalului calificat. Cum a\u021bi rezolvat aceast\u0103 problem\u0103 \u0219i c\u00e2te persoane lucreaz\u0103 \u00een prezent \u00een \u201eEuroAlco\u201d? <\/strong><\/p>\n

\u00cen cadrul companiei activeaz\u0103 120 de angaja\u021bi. Colectivul a supravie\u021buit celei mai teribile crize din 2006. Datorit\u0103 a\u0219a-numitului embargou de vin, compania, care a fost unul dintre cei mai mari furnizori de b\u0103uturi alcoolice pe pia\u021ba rus\u0103, a regresat foarte mult. \u00cen aceast\u0103 situa\u021bie a fost extrem de dificil de supravie\u021buit, mai ales pentru a p\u0103stra colectivul de profesioni\u0219ti. Am reu\u0219it. \u0218i, \u00eentr-adev\u0103r, nu este deloc simplu s\u0103 men\u0163ii \u0219i s\u0103 g\u0103se\u015fti angaja\u021bi buni, profesioni\u0219tii dedica\u021bi meseriei lor. Multe persoane lucreaz\u0103 aici mai bine de 20 de ani. Am devenit practic o familie, \u00een care fiecare munce\u015fte pentru o cauz\u0103 comun\u0103. De exemplu, directorul de produc\u021bie, tehnologul principal Tatiana Climco, are peste 30 de ani de experien\u021b\u0103 \u00een industria vinicol\u0103. Totul se desf\u0103\u015foar\u0103 numai sub controlul ei atent. Sau cupajistul Valeriu Rusu – lucreaz\u0103 cu noi de peste 20 de ani. Suntem m\u00e2ndri de unul dintre cei mai buni ingineri ai ramurii, inginerul-\u0219ef al \u00eentreprinderii \u2013 Constantin Lupu. Larisa Chebe\u015feva, \u0219efa sec\u0163iei de \u00eembuteliere \u0219i Ala Florea, \u0219efa sec\u0163iei de produse finite, sunt veteranii \u00eentreprinderii. Cunosc toate nuan\u021bele produc\u021biei p\u00e2n\u0103 la cele mai mici detalii. Lista poate fi continuat\u0103. Dar esen\u0163ialul r\u0103m\u00e2ne neschimbat: fiecare angajat este m\u00e2ndru de compania sa \u0219i \u00eencearc\u0103 s\u0103 fac\u0103 totul \u00een folosul ei.<\/p>\n

S\u0103 revenim la pia\u021ba local\u0103: care sunt planurile dvs.? Cu ce dori\u021bi s\u0103 surprinde\u021bi consumatorului nostru? <\/strong><\/p>\n

A\u0219a cum am spus mai devreme, produsele noastre sunt cunoscute de mult timp \u00een multe \u021b\u0103ri \u0219i acum vrem ca \u0219i pe pia\u021ba local\u0103 c\u00e2t mai mul\u021bi oameni s\u0103 cumpere \u0219i s\u0103 aprecieze produsele \u201eEuroAlco\u201d. Nu ne punem scopul s\u0103 c\u00e2\u0219tig\u0103m foarte mult, dorim s\u0103 c\u00e2\u0219tig\u0103m permanent, stabil, o lung\u0103 perioad\u0103 de timp. Echipa \u00ee\u0219i propune s\u0103 tr\u0103iasc\u0103 \u0219i s\u0103 lucreze aici o perioad\u0103 \u00eendelungat\u0103 de timp. \u0218i este m\u00e2ndr\u0103 de \u00eentreprinderea sa. Anume din acest motiv, dar nu numai, nu major\u0103m pre\u021burile produsului finit, a\u0219a cum fac unii produc\u0103tori, oferind apoi uneori reduceri. Noi, practic, reduceri nu avem. Oferim imediat un pre\u021b onest pentru un produs bun. Ca fiecare cet\u0103\u021bean al republicii noastre s\u0103-\u015fi poat\u0103 permite s\u0103 \u00eempodobeasc\u0103 o mas\u0103 festiv\u0103 cu un divin de calitate.<\/p>\n

Ce denumire va avea divinul lansat \u00een Moldova?<\/strong><\/p>\n

Dup\u0103 cum a\u021bi observat, \u201eLouis du Conte” a ap\u0103rut deja pe rafturi. Este prima noastr\u0103 marc\u0103. Av\u00e2nd \u00een vedere succesul \u00eenregistrat \u00een alte \u021b\u0103ri, am decis s\u0103-l vindem \u00een Moldova. Acesta este disponibil \u00een trei variante de prezentare: sticl\u0103 standard pentru divinul Gloria; sticl\u0103 exclusiv\u0103 Quadro, versiune de suvenire Monaco. \u00cen viitorul apropiat, ve\u021bi putea procura divin cu o alt\u0103 marc\u0103 \u2013 \u201eMarele LOGOF\u0102T”, creat special pentru pia\u021ba din Moldova.<\/p>\n

\""EuroAlco"<\/p>\n

Care este diferen\u021ba dintre aceste dou\u0103 m\u0103rci?<\/strong><\/p>\n

Produsele ambelor branduri vor fi de cea mai \u00eenalt\u0103 calitate. Dar, desigur, ele vor fi diferite. \u201eLouis du Conte” clasic, familiar consumatorului occidental de divin. Fiindc\u0103 mul\u021bi compatrio\u021bi locuiesc sau c\u0103l\u0103toresc \u00een str\u0103in\u0103tate, ace\u015ftia se obi\u0219nuiesc deja cu anumite gusturi, \u015fi pentru ei, posibil, ar fi mai potrivit \u201eLouis du Conte”. Iar \u201eMarele LOGOF\u0102T” e un divin, pe care-l consider\u0103m m\u00e2ndria noastr\u0103. Este produs pe baza unei tehnologii speciale, mai familiar\u0103 Moldovei. Am \u00eencercat s\u0103 \u00eembin\u0103m tot ce-i mai bun \u00een acest produs: tehnologii moderne, experien\u021ba multor genera\u021bii \u0219i, desigur, am ad\u0103ugat ceva din experien\u021ba \u015fi sufletul nostru. Sper\u0103m c\u0103 acest produs va fi pe gustul cunosc\u0103torilor adev\u0103ra\u021bi ai divinurilor de \u00eenalt\u0103 calitate.<\/p>\n

\""EuroAlco"<\/p>\n

\u0218i de ce anume \u00abLogofat\u00bb?<\/strong><\/p>\n

Este un tribut al istoriei Moldovei. Titlul Marele Logof\u0103t era utilizat \u00een Moldova \u015fi \u00een Valahia medieval\u0103 \u015fi avea sensul de conduc\u0103tor al cancelariei domnitorului \u015fi custode al sigiliului \u0163\u0103rii. \u00cen lipsa domnitorului Moldovei, func\u0163iile lui le exercita Marele Logof\u0103t. Mul\u021bi dintre logofe\u0163i erau personalit\u0103\u021bi, cu adev\u0103rat, remarcabile, \u00een\u021belepte \u0219i importante. \u201eBun\u0103tatea domnitorilor consolideaz\u0103 \u021bara, cruzimea \u0219i, mai ales, l\u0103comia lor \u2014 o distrug\u00bb. (Miron Costin, Marele Logof\u0103t al Moldovei, „Letopise\u021bul \u021a\u0103rii Moldovei”)<\/p>\n

Apropo, documentele lui \u0218tefan cel Mare, de obicei, \u00eencepeau cu fraza: \u201eGospodarul a poruncit, logof\u0103tul a diriguit, pisarul a scris …\u201c. Pu\u021bini oameni \u0219tiu, c\u0103 marele logof\u0103t Ioan T\u0103utu, care a tr\u0103it pe timpul lui \u0218tefan dec\u00e2t Mare, a fost primul moldovean, care a gustat cafeaua. Dar, dup\u0103 cum se \u0219tie, un coniac bun completeaz\u0103 ideal o cea\u0219c\u0103 de cafea adev\u0103rat\u0103.<\/p>\n

\""EuroAlco"<\/p>\n

Ne dorim ca acest divin s\u0103 fie o b\u0103utur\u0103 cu adev\u0103rat na\u021bional\u0103, de care am putea fi cu to\u021bii m\u00e2ndri \u0219i chiar departe de Patria noastr\u0103, v\u0103z\u00e2nd marca \u00abLogofat\u00bb, oamenii s\u0103-\u015fi aminteasc\u0103 de Moldova.<\/p>\n

Ave\u0163i un proiect ambi\u021bios, av\u00e2nd \u00een vedere nivelul ridicat al concuren\u021bei pe aceast\u0103 pia\u021b\u0103. Dar ce perioad\u0103 de maturare va avea divinul <\/strong>\u00abLogofat\u00bb?<\/strong><\/p>\n

La etapa actual\u0103 vom oferi clien\u021bilor divin maturat timp de 5,7 \u0219i 10 ani. \u00cen viitor, ne propunem s\u0103 comercializ\u0103m un lot special limitat, cu o maturare de 15 ani. Dar la moment e doar un proiect.<\/p>\n

C\u00e2t de cur\u00e2nd <\/strong>\u00abLogof\u0103t\u00bb va ap\u0103rea pe rafturile magazinelor noastre?<\/strong><\/p>\n

La \u00eenceputul lunii octombrie vom da start v\u00e2nz\u0103rilor oficiale \u0219i sper\u0103m c\u0103 foarte cur\u00e2nd el va fi disponibil \u00een fiecare punct comercial. Prin urmare, uita\u0163i-v\u0103 cu aten\u0163ie pe rafturi sau, pur \u015fi simplu, \u00eentreba\u021bi consultan\u0163ii. Lista magazinelor, unde se vor face primele livr\u0103ri, va fi postat\u0103 pe internet, pe site-ul oficial www.euroalco.md<\/a> \u0219i pe pagina \u00abEuroAlco\u00bb din Facebook. Deveni\u021bi abona\u0163ii paginii \u0219i ve\u0163i afla printre primii toate nout\u0103\u021bile companiei \u00abEuroAlco\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Compania „EuroAlco” SRL este cunoscut\u0103 dincolo de grani\u021bele Moldovei pentru produsele sale de alcool de \u00eenalt\u0103 calitate, cu toate acestea, \u00een Moldova, doar acum ea devine cunoscut\u0103 ca produc\u0103tor de divinuri. \u00centrebarea, Cum s-a \u00eent\u00e2mplat c\u0103 aceste produse sunt practic necunoscute pe pia\u021ba local\u0103, am adresat-o dlui Eugeniu Burciac ,directorul general al \u00eentreprinderi. \u00centr-adev\u0103r, compania […]<\/p>\n","protected":false},"author":2,"featured_media":46303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[216],"tags":[],"class_list":{"0":"post-48509","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-expert"},"yoast_head":"\n"EuroAlco" - despre divin de calitate \u0219i un nou brand - Totul<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/totul.md\/ro\/expert\/euroalco-despre-divin-de-calitate-un-nou-brand\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""EuroAlco" - 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