{"id":50079,"date":"2025-06-23T06:01:45","date_gmt":"2025-06-23T06:01:45","guid":{"rendered":"https:\/\/totul.md\/?p=50079"},"modified":"2025-06-23T06:01:45","modified_gmt":"2025-06-23T06:01:45","slug":"5-oshibok-marketologa-kotorye-sedajut-vash-bjudzhet","status":"publish","type":"post","link":"https:\/\/totul.md\/ro\/expert\/5-oshibok-marketologa-kotorye-sedajut-vash-bjudzhet\/","title":{"rendered":"5 \u043e\u0448\u0438\u0431\u043e\u043a \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u044a\u0435\u0434\u0430\u044e\u0442 \u0432\u0430\u0448 \u0431\u044e\u0434\u0436\u0435\u0442"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u2014 \u044d\u0442\u043e \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u042d\u0442\u043e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u0438 \u043d\u0430\u0443\u043a\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0434\u043e\u043b\u0436\u043d\u0430 \u0434\u0430\u0432\u0430\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442. \u041d\u043e \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435 \u0431\u0438\u0437\u043d\u0435\u0441 \u0447\u0430\u0441\u0442\u043e \u0442\u0435\u0440\u044f\u0435\u0442 \u0434\u0435\u043d\u044c\u0433\u0438, \u043d\u0435 \u0437\u0430\u043c\u0435\u0447\u0430\u044f \u0433\u043b\u0430\u0432\u043d\u043e\u0433\u043e: <\/span><b>\u043e\u0448\u0438\u0431\u043a\u0438 \u0432 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430<\/b><span style=\"font-weight: 400;\">. \u041e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u044d\u0442\u043e \u043a\u0430\u0441\u0430\u0435\u0442\u0441\u044f \u043c\u0430\u043b\u043e\u0433\u043e \u0438 \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 \u041c\u043e\u043b\u0434\u043e\u0432\u0435, \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0435, \u041a\u044b\u0440\u0433\u044b\u0437\u0441\u0442\u0430\u043d\u0435 \u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u0421\u041d\u0413, \u0433\u0434\u0435 \u0431\u044e\u0434\u0436\u0435\u0442\u044b \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u044b, \u0430 \u043a\u0430\u0436\u0434\u044b\u0439 \u043a\u043b\u0438\u0435\u043d\u0442 \u043d\u0430 \u0432\u0435\u0441 \u0437\u043e\u043b\u043e\u0442\u0430.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0420\u0430\u0437\u0431\u0435\u0440\u0451\u043c 5 \u0442\u0438\u043f\u0438\u0447\u043d\u044b\u0445 \u043e\u0448\u0438\u0431\u043e\u043a, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u00ab\u0441\u044a\u0435\u0434\u0430\u044e\u0442\u00bb \u0434\u0435\u043d\u044c\u0433\u0438 \u0438 \u0442\u043e\u0440\u043c\u043e\u0437\u044f\u0442 \u0440\u043e\u0441\u0442.<\/span><\/p>\n<h2><b>\u041e\u0448\u0438\u0431\u043a\u0430 \u21161: \u041e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0432\u043e\u0440\u043e\u043d\u043a\u0438<\/b><\/h2>\n<h3><b>\u0412 \u0447\u0451\u043c \u0441\u0443\u0442\u044c<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0432\u0435\u0434\u0451\u0442 \u0441\u043e\u0446\u0441\u0435\u0442\u0438, \u0434\u0435\u043b\u0430\u0435\u0442 \u043f\u043e\u0441\u0442\u044b \u2014 \u043d\u043e \u0432\u0441\u0451 \u044d\u0442\u043e \u043d\u0438\u043a\u0430\u043a \u043d\u0435 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d\u043e \u0432 \u0435\u0434\u0438\u043d\u0443\u044e \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430. \u0427\u0435\u043b\u043e\u0432\u0435\u043a \u0443\u0432\u0438\u0434\u0435\u043b \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u043a\u043b\u0438\u043a\u043d\u0443\u043b&#8230; \u0438 \u043f\u0440\u043e\u043f\u0430\u043b. \u041d\u0435\u0442 \u0446\u0435\u043f\u043e\u0447\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0434\u043e\u0432\u0435\u0434\u0451\u0442 \u0435\u0433\u043e \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0438\u043b\u0438 \u0445\u043e\u0442\u044f \u0431\u044b \u0434\u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044f \u043b\u0438\u0434\u0430.<\/span><\/p>\n<h3><b>\u041a\u0430\u043a \u0438\u0441\u043f\u0440\u0430\u0432\u0438\u0442\u044c<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0412\u044b\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0443: \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u2192 \u0437\u0430\u0445\u0432\u0430\u0442 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430 \u2192 \u043f\u0440\u043e\u0433\u0440\u0435\u0432 \u2192 \u043f\u0440\u043e\u0434\u0430\u0436\u0430. \u0414\u0430\u0436\u0435 \u043f\u0440\u043e\u0441\u0442\u0430\u044f \u0430\u0432\u0442\u043e\u0432\u043e\u0440\u043e\u043d\u043a\u0430 \u0441 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u043c PDF \u0438\u043b\u0438 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0435\u0439 \u043d\u0430 \u043c\u0438\u043d\u0438-\u043a\u0443\u0440\u0441 \u0443\u0436\u0435 \u0444\u0438\u043b\u044c\u0442\u0440\u0443\u0435\u0442 \u0438 \u0433\u0440\u0435\u0435\u0442 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430.<\/span><\/p>\n<h2><b>\u041e\u0448\u0438\u0431\u043a\u0430 \u21162: \u041e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0438 \u0440\u0430\u0441\u0447\u0451\u0442\u0430 CPL\/CPA<\/b><\/h2>\n<h3><b>\u0412 \u0447\u0451\u043c \u0441\u0443\u0442\u044c<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u0442\u0440\u0430\u0442\u0438\u0442\u0441\u044f, \u043d\u043e \u043d\u0438\u043a\u0442\u043e \u0442\u043e\u0447\u043d\u043e \u043d\u0435 \u0437\u043d\u0430\u0435\u0442: \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u0442\u043e\u0438\u0442 \u043e\u0434\u0438\u043d \u043a\u043b\u0438\u0435\u043d\u0442, \u043a\u0430\u043a\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043e\u043a\u0443\u043f\u0430\u0435\u0442\u0441\u044f, \u0430 \u043a\u0430\u043a\u0430\u044f \u2014 \u043d\u0435\u0442. \u0427\u0430\u0441\u0442\u043e \u043e\u0442\u0447\u0451\u0442 \u0441\u0442\u0440\u043e\u0438\u0442\u0441\u044f \u043d\u0430 \u043b\u0430\u0439\u043a\u0430\u0445 \u0438 \u043e\u0445\u0432\u0430\u0442\u0430\u0445, \u0430 \u043d\u0435 \u043d\u0430 \u0444\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u0445.<\/span><\/p>\n<h3><b>\u041a\u0430\u043a \u0438\u0441\u043f\u0440\u0430\u0432\u0438\u0442\u044c<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/marketing.totul.md\/skvoznaya-analitika-kpi\/\">\u0412\u043d\u0435\u0434\u0440\u0438\u0442\u044c \u0441\u043a\u0432\u043e\u0437\u043d\u0443\u044e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443<\/a>: Google Analytics, Facebook Pixel, UTM-\u043c\u0435\u0442\u043a\u0438, CRM \u0441 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0435\u0439. \u0420\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u0441\u0447\u0438\u0442\u0430\u0442\u044c CPL (\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043b\u0438\u0434\u0430) \u0438 CPA (\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430), \u0430 \u0442\u0430\u043a\u0436\u0435 LTV (\u043f\u043e\u0436\u0438\u0437\u043d\u0435\u043d\u043d\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430) \u0434\u043b\u044f \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/span><\/p>\n<h2><b>\u041e\u0448\u0438\u0431\u043a\u0430 \u21163: \u0420\u0430\u0431\u043e\u0442\u0430 \u00ab\u043d\u0430 \u043a\u0440\u0430\u0441\u0438\u0432\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0443\u00bb, \u0430 \u043d\u0435 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442<\/b><\/h2>\n<h3><b>\u0412 \u0447\u0451\u043c \u0441\u0443\u0442\u044c<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433 \u0434\u0435\u043b\u0430\u0435\u0442 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u044b\u0435 \u043f\u043e\u0441\u0442\u044b, \u043a\u0440\u0430\u0441\u0438\u0432\u044b\u0439 \u043f\u0440\u043e\u0444\u0438\u043b\u044c \u0432 Instagram, \u0440\u043e\u043b\u0438\u043a\u0438 \u0441 \u043c\u043e\u043d\u0442\u0430\u0436\u043e\u043c \u2014 \u043d\u043e \u044d\u0442\u043e \u043d\u0435 \u0434\u0430\u0451\u0442 \u043f\u0440\u043e\u0434\u0430\u0436. \u0412\u0441\u044f \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e \u043f\u0440\u0438\u044f\u0442\u043d\u0430, \u043d\u043e \u043d\u0435\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430.<\/span><\/p>\n<h3><b>\u041a\u0430\u043a \u0438\u0441\u043f\u0440\u0430\u0432\u0438\u0442\u044c<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0424\u043e\u043a\u0443\u0441 \u2014 \u043d\u0435 \u043d\u0430 \u0434\u0438\u0437\u0430\u0439\u043d\u0435, \u0430 \u043d\u0430 \u0446\u0435\u043f\u043b\u044f\u044e\u0449\u0435\u043c \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0438 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0439 \u043f\u0443\u0431\u043b\u0438\u043a\u0438 \u0438 \u043e\u0444\u0444\u0435\u0440\u0435. \u041a\u0430\u0440\u0442\u0438\u043d\u043a\u0430 \u2014 \u044d\u0442\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u0430 \u043d\u0435 \u0446\u0435\u043b\u044c. \u041b\u0443\u0447\u0448\u0435 \u043f\u0440\u043e\u0441\u0442\u043e\u0435, \u043d\u043e \u0442\u043e\u0447\u043d\u043e\u0435 \u0438 \u043f\u043e\u043d\u044f\u0442\u043d\u043e\u0435 \u0423\u0422\u041f, \u0447\u0435\u043c \u00ab\u0433\u043b\u044f\u043d\u0435\u0446\u00bb \u0431\u0435\u0437 \u0441\u043c\u044b\u0441\u043b\u0430.<\/span><\/p>\n<h2><b>\u041e\u0448\u0438\u0431\u043a\u0430 \u21164: \u041e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438<\/b><\/h2>\n<h3><b>\u0412 \u0447\u0451\u043c \u0441\u0443\u0442\u044c<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0412\u0441\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0441\u0434\u0435\u043b\u0430\u043d\u044b \u00ab\u0434\u043b\u044f \u0432\u0441\u0435\u0445\u00bb. \u041e\u0434\u0438\u043d \u0438 \u0442\u043e\u0442 \u0436\u0435 \u0442\u0435\u043a\u0441\u0442 \u2014 \u0434\u043b\u044f \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u043e\u0432, \u0434\u043b\u044f \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0435\u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u0434\u043b\u044f \u043c\u0430\u043c \u0432 \u0434\u0435\u043a\u0440\u0435\u0442\u0435. \u042d\u0442\u043e \u0441\u043d\u0438\u0436\u0430\u0435\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u0438 \u0443\u0434\u043e\u0440\u043e\u0436\u0430\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/span><\/p>\n<h3><b>\u041a\u0430\u043a \u0438\u0441\u043f\u0440\u0430\u0432\u0438\u0442\u044c<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0421\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c: \u0440\u0430\u0437\u0431\u0438\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u043d\u0430 \u0442\u0438\u043f\u044b \u043f\u0443\u0431\u043b\u0438\u043a \u0438 \u043f\u043e \u0438\u0445 \u0431\u043e\u043b\u044f\u043c, \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u043c, \u0443\u0440\u043e\u0432\u043d\u044e \u0433\u043e\u0442\u043e\u0432\u043d\u043e\u0441\u0442\u0438 \u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0435. \u041f\u043e\u0434 \u043a\u0430\u0436\u0434\u0443\u044e \u2014 \u0441\u0432\u043e\u0439 \u043e\u0444\u0444\u0435\u0440 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u043f\u043e\u0441\u044b\u043b. \u042d\u0442\u043e \u0434\u0430\u0441\u0442 \u0440\u043e\u0441\u0442 CTR \u0438 \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0437\u0430\u044f\u0432\u043a\u0438.<\/span><\/p>\n<h2><b>\u041e\u0448\u0438\u0431\u043a\u0430 \u21165: \u041d\u0435\u0442 \u0441\u0432\u044f\u0437\u043a\u0438 \u0441 \u043e\u0442\u0434\u0435\u043b\u043e\u043c \u043f\u0440\u043e\u0434\u0430\u0436<\/b><\/h2>\n<h3><b>\u0412 \u0447\u0451\u043c \u0441\u0443\u0442\u044c<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433 \u0434\u0430\u0451\u0442 \u0437\u0430\u044f\u0432\u043a\u0438, \u043d\u043e \u043d\u0435 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u0443\u0435\u0442, \u0447\u0442\u043e \u0441 \u043d\u0438\u043c\u0438 \u0434\u0435\u043b\u0430\u0442\u044c \u0438 \u0447\u0442\u043e \u0441 \u043d\u0438\u043c\u0438 \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442. \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u044b \u043d\u0435 \u043e\u0442\u0437\u0432\u0430\u043d\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0432\u043e\u0432\u0440\u0435\u043c\u044f, \u043d\u0435 \u0444\u0438\u043a\u0441\u0438\u0440\u0443\u044e\u0442 \u0432 CRM \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u043e\u0431\u0449\u0435\u043d\u0438\u044f, \u0442\u0435\u0440\u044f\u044e\u0442 \u0433\u043e\u0440\u044f\u0447\u0438\u0435 \u043b\u0438\u0434\u044b.<\/span><\/p>\n<h3><b>\u041a\u0430\u043a \u0438\u0441\u043f\u0440\u0430\u0432\u0438\u0442\u044c<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u041d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043e\u0431\u0440\u0430\u0442\u043d\u0443\u044e \u0441\u0432\u044f\u0437\u044c \u043c\u0435\u0436\u0434\u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u043c \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c\u0438. \u0412\u0441\u0435 \u0437\u0430\u044f\u0432\u043a\u0438 \u2014 \u0442\u043e\u043b\u044c\u043a\u043e \u0432 CRM. \u041a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0437\u0432\u043e\u043d\u043a\u043e\u0432. \u0421\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u044b\u0439 \u0440\u0430\u0437\u0431\u043e\u0440 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432. \u0422\u043e\u043b\u044c\u043a\u043e \u0441\u0432\u044f\u0437\u043a\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433-\u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0441\u043e\u0437\u0434\u0430\u0451\u0442 \u0440\u043e\u0441\u0442.<\/span><\/p>\n<h2><b>\u0412\u044b\u0432\u043e\u0434<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0414\u0430\u0436\u0435 \u043f\u0440\u0438 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u043c \u0431\u044e\u0434\u0436\u0435\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u044b\u043c. \u0413\u043b\u0430\u0432\u043d\u043e\u0435 \u2014 \u0443\u0431\u0440\u0430\u0442\u044c \u00ab\u0434\u044b\u0440\u043a\u0438\u00bb, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043b\u0438\u0432\u0430\u044e\u0442 \u0432\u0430\u0448\u0438 \u0434\u0435\u043d\u044c\u0433\u0438. \u041a\u043e\u043d\u0442\u0440\u043e\u043b\u044c, \u0432\u043e\u0440\u043e\u043d\u043a\u0430, \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430, \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u0438 \u0441\u0432\u044f\u0437\u043a\u0430 \u0441 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c\u0438 \u2014 \u044d\u0442\u043e \u043d\u0435\u0441\u043b\u043e\u0436\u043d\u043e, \u043d\u043e \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u043e \u0432\u0430\u0436\u043d\u043e. \u0412\u043d\u0435\u0434\u0440\u0438\u0432 \u044d\u0442\u043e, \u0432\u044b \u043f\u043e\u0447\u0443\u0432\u0441\u0442\u0432\u0443\u0435\u0442\u0435 \u0440\u0430\u0437\u043d\u0438\u0446\u0443 \u0443\u0436\u0435 \u0432 \u043f\u0435\u0440\u0432\u043e\u043c \u043c\u0435\u0441\u044f\u0446\u0435.<\/span><\/p>\n<h2><b>\u0425\u043e\u0442\u0438\u0442\u0435 \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c, \u0433\u0434\u0435 \u0432\u0430\u0448\u0438 \u043f\u043e\u0442\u0435\u0440\u0438?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u041c\u044b \u043c\u043e\u0436\u0435\u043c \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 <a href=\"http:\/\/marketing.totul.md\">\u044d\u043a\u0441\u043f\u0440\u0435\u0441\u0441-\u0430\u0443\u0434\u0438\u0442 \u0432\u0430\u0448\u0435\u0439 \u0432\u043e\u0440\u043e\u043d\u043a\u0438<\/a>, \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 CRM. \u041f\u043e\u043a\u0430\u0436\u0435\u043c, \u043a\u0430\u043a\u0438\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442, \u0430 \u043a\u0430\u043a\u0438\u0435 \u2014 \u0441\u044a\u0435\u0434\u0430\u044e\u0442 \u0434\u0435\u043d\u044c\u0433\u0438 \u0432\u043f\u0443\u0441\u0442\u0443\u044e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/marketing.totul.md\">\u041e\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0437\u0430\u044f\u0432\u043a\u0443 \u043d\u0430 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0438\u044e<\/a> \u0438 \u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u043d\u0430\u0447\u043d\u0451\u043c \u0441 \u0434\u0438\u0430\u0433\u043d\u043e\u0441\u0442\u0438\u043a\u0438.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u2014 \u044d\u0442\u043e \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u042d\u0442\u043e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u0438 \u043d\u0430\u0443\u043a\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0434\u043e\u043b\u0436\u043d\u0430 \u0434\u0430\u0432\u0430\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442. \u041d\u043e \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435 \u0431\u0438\u0437\u043d\u0435\u0441 \u0447\u0430\u0441\u0442\u043e \u0442\u0435\u0440\u044f\u0435\u0442 \u0434\u0435\u043d\u044c\u0433\u0438, \u043d\u0435 \u0437\u0430\u043c\u0435\u0447\u0430\u044f \u0433\u043b\u0430\u0432\u043d\u043e\u0433\u043e: \u043e\u0448\u0438\u0431\u043a\u0438 \u0432 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430. \u041e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u044d\u0442\u043e \u043a\u0430\u0441\u0430\u0435\u0442\u0441\u044f \u043c\u0430\u043b\u043e\u0433\u043e \u0438 \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 \u041c\u043e\u043b\u0434\u043e\u0432\u0435, \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0435, \u041a\u044b\u0440\u0433\u044b\u0437\u0441\u0442\u0430\u043d\u0435 \u0438 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