{"id":50472,"date":"2025-11-04T08:51:30","date_gmt":"2025-11-04T08:51:30","guid":{"rendered":"https:\/\/totul.md\/?p=50472"},"modified":"2025-11-04T08:51:30","modified_gmt":"2025-11-04T08:51:30","slug":"optimizacija-klientskogo-puti-tochki-kontakta-gde-vy-terjaete-klientov","status":"publish","type":"post","link":"https:\/\/totul.md\/ro\/expert\/optimizacija-klientskogo-puti-tochki-kontakta-gde-vy-terjaete-klientov\/","title":{"rendered":"\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438: \u0442\u043e\u0447\u043a\u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430, \u0433\u0434\u0435 \u0432\u044b \u0442\u0435\u0440\u044f\u0435\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432"},"content":{"rendered":"<p data-start=\"147\" data-end=\"159\"><strong data-start=\"147\" data-end=\"159\">\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435<\/strong><\/p>\n<p data-start=\"161\" data-end=\"461\">\u041a\u043b\u0438\u0435\u043d\u0442\u044b \u043f\u0440\u0438\u0445\u043e\u0434\u044f\u0442. \u041a\u043b\u0438\u0435\u043d\u0442\u044b \u0443\u0445\u043e\u0434\u044f\u0442. \u041d\u043e \u043a\u0443\u0434\u0430 \u043e\u043d\u0438 \u0438\u0441\u0447\u0435\u0437\u0430\u044e\u0442 \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438? \u041e\u0442\u0432\u0435\u0442 \u0447\u0430\u0441\u0442\u043e \u0441\u043a\u0440\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0432 <strong data-start=\"253\" data-end=\"272\">\u0442\u043e\u0447\u043a\u0430\u0445 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430<\/strong>, \u0433\u0434\u0435 \u043a\u043b\u0438\u0435\u043d\u0442 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u0435\u0442 \u0441 \u0432\u0430\u0448\u0438\u043c \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c. \u042d\u0442\u0438 \u043c\u043e\u043c\u0435\u043d\u0442\u044b \u2014 \u043a\u0430\u043a \u0434\u0432\u0435\u0440\u0438: \u0447\u0435\u0440\u0435\u0437 \u043e\u0434\u043d\u0438 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0432\u0445\u043e\u0434\u0438\u0442, \u0447\u0435\u0440\u0435\u0437 \u0434\u0440\u0443\u0433\u0438\u0435 \u0443\u0445\u043e\u0434\u0438\u0442. \u0418\u043c\u0435\u043d\u043d\u043e \u0432 \u043d\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0447\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e <strong data-start=\"425\" data-end=\"458\">\u0442\u0435\u0440\u044f\u044e\u0442 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432<\/strong>.<\/p>\n<p data-start=\"463\" data-end=\"617\">\u042d\u0442\u0430 \u0441\u0442\u0430\u0442\u044c\u044f \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c <strong data-start=\"486\" data-end=\"510\">\u0432\u044b\u044f\u0432\u0438\u0442\u044c \u0441\u043b\u0430\u0431\u044b\u0435 \u043c\u0435\u0441\u0442\u0430<\/strong> \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u043c \u043f\u0443\u0442\u0438 \u0438 <strong data-start=\"532\" data-end=\"565\">\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435<\/strong>, \u0447\u0442\u043e\u0431\u044b \u0443\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438.<\/p>\n<hr data-start=\"619\" data-end=\"622\" \/>\n<p data-start=\"624\" data-end=\"703\"><strong data-start=\"624\" data-end=\"703\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0442\u043e\u0447\u043a\u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430 (touchpoints) \u0438 \u043a\u0430\u043a \u043e\u043d\u0438 \u0441\u0432\u044f\u0437\u0430\u043d\u044b \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u043c \u043f\u0443\u0442\u0451\u043c<\/strong><\/p>\n<p data-start=\"705\" data-end=\"902\"><strong data-start=\"705\" data-end=\"723\">\u0422\u043e\u0447\u043a\u0430 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430<\/strong> \u2014 \u044d\u0442\u043e \u043b\u044e\u0431\u043e\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0441 \u0432\u0430\u0448\u0438\u043c \u0431\u0440\u0435\u043d\u0434\u043e\u043c: \u043e\u0442 \u043a\u043b\u0438\u043a\u0430 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0434\u043e \u0437\u0432\u043e\u043d\u043a\u0430 \u0432 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443.<br data-start=\"818\" data-end=\"821\" \/><strong data-start=\"821\" data-end=\"840\">\u041a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u0439 \u043f\u0443\u0442\u044c<\/strong> \u2014 \u044d\u0442\u043e \u0432\u0435\u0441\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0441: \u043e\u0442 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430 \u0434\u043e \u043f\u043e\u0441\u0442\u2011\u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u044f.<\/p>\n<p data-start=\"904\" data-end=\"1090\">\u0412\u0430\u0436\u043d\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c, \u0447\u0442\u043e \u043d\u0435 \u0432\u0441\u0435 \u0442\u043e\u0447\u043a\u0438 \u043a\u0430\u0441\u0430\u043d\u0438\u044f \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b.<br data-start=\"966\" data-end=\"969\" \/>\u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u043a\u0430\u043a \u0443\u0441\u043a\u043e\u0440\u0438\u0442\u0435\u043b\u0438 \u043f\u0440\u043e\u0434\u0430\u0436, \u0434\u0440\u0443\u0433\u0438\u0435 \u2014 \u043a\u0430\u043a <strong data-start=\"1024\" data-end=\"1047\">\u0431\u0443\u0442\u044b\u043b\u043e\u0447\u043d\u044b\u0435 \u0433\u043e\u0440\u043b\u044b\u0448\u043a\u0438<\/strong>, \u0433\u0434\u0435 \u043a\u043b\u0438\u0435\u043d\u0442 \u00ab\u0437\u0430\u0441\u0442\u0440\u0435\u0432\u0430\u0435\u0442\u00bb \u0438\u043b\u0438 \u0432\u043e\u0432\u0441\u0435 \u0443\u0445\u043e\u0434\u0438\u0442.<\/p>\n<hr data-start=\"1092\" data-end=\"1095\" \/>\n<p data-start=\"1097\" data-end=\"1164\"><strong data-start=\"1097\" data-end=\"1164\">\u0413\u0434\u0435 \u0447\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u0432\u043e\u0437\u043d\u0438\u043a\u0430\u044e\u0442 \u043f\u043e\u0442\u0435\u0440\u0438 \u2013 \u043e\u0431\u0437\u043e\u0440 \u0443\u044f\u0437\u0432\u0438\u043c\u044b\u0445 \u0442\u043e\u0447\u0435\u043a \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430<\/strong><\/p>\n<h3 data-start=\"1166\" data-end=\"1193\"><strong data-start=\"1170\" data-end=\"1191\">1. \u041e\u043d\u043b\u0430\u0439\u043d\u2011\u0440\u0435\u0441\u0443\u0440\u0441\u044b<\/strong><\/h3>\n<ul data-start=\"1194\" data-end=\"1379\">\n<li data-start=\"1194\" data-end=\"1234\">\n<p data-start=\"1196\" data-end=\"1234\"><strong data-start=\"1196\" data-end=\"1232\">\u0421\u0430\u0439\u0442 \u0441 \u043f\u0435\u0440\u0435\u0433\u0440\u0443\u0436\u0435\u043d\u043d\u044b\u043c \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u043e\u043c<\/strong><\/p>\n<\/li>\n<li data-start=\"1235\" data-end=\"1265\">\n<p data-start=\"1237\" data-end=\"1265\"><strong data-start=\"1237\" data-end=\"1263\">\u041c\u0435\u0434\u043b\u0435\u043d\u043d\u044b\u0435 \u0444\u043e\u0440\u043c\u044b \u0437\u0430\u044f\u0432\u043a\u0438<\/strong><\/p>\n<\/li>\n<li data-start=\"1266\" data-end=\"1379\">\n<p data-start=\"1268\" data-end=\"1379\"><strong data-start=\"1268\" data-end=\"1317\">\u041e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u0438 \u043f\u043e\u0434 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430<\/strong><br data-start=\"1317\" data-end=\"1320\" \/>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442: \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0442\u0435\u0440\u044f\u0435\u0442 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u0438 \u0437\u0430\u043a\u0440\u044b\u0432\u0430\u0435\u0442 \u0432\u043a\u043b\u0430\u0434\u043a\u0443.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1381\" data-end=\"1423\"><strong data-start=\"1385\" data-end=\"1421\">2. \u041f\u0435\u0440\u0435\u0445\u043e\u0434\u044b \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0441\u043e\u0446\u0441\u0435\u0442\u0435\u0439<\/strong><\/h3>\n<ul data-start=\"1424\" data-end=\"1577\">\n<li data-start=\"1424\" data-end=\"1512\">\n<p data-start=\"1426\" data-end=\"1512\">\u041a\u043b\u0438\u0435\u043d\u0442 \u043a\u043b\u0438\u043a\u0430\u0435\u0442 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u043d\u043e \u043f\u043e\u043f\u0430\u0434\u0430\u0435\u0442 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443, <strong data-start=\"1478\" data-end=\"1510\">\u043d\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0443\u044e \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u044f\u043c<\/strong><\/p>\n<\/li>\n<li data-start=\"1513\" data-end=\"1577\">\n<p data-start=\"1515\" data-end=\"1577\">\u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0430: <strong data-start=\"1525\" data-end=\"1577\">\u043d\u0435\u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 \u043e\u0444\u0444\u0435\u0440\u0430, \u0441\u043b\u0430\u0431\u044b\u0439 CTA, \u0437\u0430\u043f\u0443\u0442\u0430\u043d\u043d\u044b\u0439 UX<\/strong><\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1579\" data-end=\"1621\"><strong data-start=\"1583\" data-end=\"1619\">3. \u041e\u0431\u0440\u0430\u0442\u043d\u0430\u044f \u0441\u0432\u044f\u0437\u044c \u0438 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f<\/strong><\/h3>\n<ul data-start=\"1622\" data-end=\"1749\">\n<li data-start=\"1622\" data-end=\"1669\">\n<p data-start=\"1624\" data-end=\"1669\"><strong data-start=\"1624\" data-end=\"1667\">\u041c\u0435\u0434\u043b\u0435\u043d\u043d\u044b\u0439 \u043e\u0442\u0432\u0435\u0442 \u043d\u0430 \u0437\u0430\u044f\u0432\u043a\u0443 \u0438\u043b\u0438 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435<\/strong><\/p>\n<\/li>\n<li data-start=\"1670\" data-end=\"1716\">\n<p data-start=\"1672\" data-end=\"1716\">\u041e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0430\u0432\u0442\u043e\u043f\u0438\u0441\u044c\u043c\u0430, \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u044f, \u0447\u0430\u0442\u0430<\/p>\n<\/li>\n<li data-start=\"1717\" data-end=\"1749\">\n<p data-start=\"1719\" data-end=\"1749\">\u041f\u043e\u0442\u0435\u0440\u044f \u0434\u043e\u0432\u0435\u0440\u0438\u044f: \u00ab\u043c\u0435\u043d\u044f \u043d\u0435 \u0436\u0434\u0443\u0442\u00bb<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1751\" data-end=\"1777\"><strong data-start=\"1755\" data-end=\"1775\">4. \u041f\u043e\u0441\u043b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438<\/strong><\/h3>\n<ul data-start=\"1778\" data-end=\"1896\">\n<li data-start=\"1778\" data-end=\"1840\">\n<p data-start=\"1780\" data-end=\"1840\">\u041d\u0435\u0442 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u043d\u043e\u0441\u0442\u0438, \u043d\u0435\u0442 \u0441\u043e\u043f\u0440\u043e\u0432\u043e\u0436\u0434\u0435\u043d\u0438\u044f, \u043d\u0435\u0442 \u043f\u043e\u043f\u044b\u0442\u043a\u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u0442\u044c<\/p>\n<\/li>\n<li data-start=\"1841\" data-end=\"1896\">\n<p data-start=\"1843\" data-end=\"1896\">\u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0430: <strong data-start=\"1853\" data-end=\"1896\">\u043e\u0434\u043d\u043e\u0440\u0430\u0437\u043e\u0432\u044b\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u044b, \u043d\u0443\u043b\u0435\u0432\u0430\u044f \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c<\/strong><\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1898\" data-end=\"1901\" \/>\n<p data-start=\"1903\" data-end=\"1964\"><strong data-start=\"1903\" data-end=\"1964\">\u041a\u0430\u043a \u0431\u044b\u0441\u0442\u0440\u043e \u0434\u0438\u0430\u0433\u043d\u043e\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0442\u043e\u0447\u043a\u0438 \u043f\u043e\u0442\u0435\u0440\u044c \u0432 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u043c \u043f\u0443\u0442\u0438<\/strong><\/p>\n<ol data-start=\"1966\" data-end=\"2494\">\n<li data-start=\"1966\" data-end=\"2121\">\n<p data-start=\"1969\" data-end=\"2121\"><strong data-start=\"1969\" data-end=\"2024\">\u041f\u043e\u0441\u0442\u0440\u043e\u0439\u0442\u0435 \u043a\u0430\u0440\u0442\u0443 \u043f\u0443\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 (Customer Journey Map)<\/strong><br data-start=\"2024\" data-end=\"2027\" \/>\u041e\u0442 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u043a\u0430\u0441\u0430\u043d\u0438\u044f \u0434\u043e \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0439 \u043f\u043e\u043a\u0443\u043f\u043a\u0438: \u0441\u0430\u0439\u0442 \u2192 \u0437\u0430\u044f\u0432\u043a\u0430 \u2192 \u0437\u0432\u043e\u043d\u043e\u043a \u2192 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430 \u2192 \u0441\u043e\u043f\u0440\u043e\u0432\u043e\u0436\u0434\u0435\u043d\u0438\u0435.<\/p>\n<\/li>\n<li data-start=\"2123\" data-end=\"2225\">\n<p data-start=\"2126\" data-end=\"2225\"><strong data-start=\"2126\" data-end=\"2152\">\u041e\u0442\u043c\u0435\u0442\u044c\u0442\u0435 \u0442\u043e\u0447\u043a\u0438 \u043a\u0430\u0441\u0430\u043d\u0438\u044f<\/strong><br data-start=\"2152\" data-end=\"2155\" \/>\u0413\u0434\u0435 \u043a\u043b\u0438\u0435\u043d\u0442 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u0435\u0442: \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0441\u0430\u0439\u0442, \u0444\u043e\u0440\u043c\u0430, <a href=\"https:\/\/marketing.totul.md\/crm-sistema\/\">CRM<\/a>, \u043c\u0435\u0441\u0441\u0435\u043d\u0434\u0436\u0435\u0440\u044b.<\/p>\n<\/li>\n<li data-start=\"2227\" data-end=\"2371\">\n<p data-start=\"2230\" data-end=\"2254\"><strong data-start=\"2230\" data-end=\"2252\">\u0421\u043e\u0431\u0435\u0440\u0438\u0442\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443<\/strong><\/p>\n<ul data-start=\"2258\" data-end=\"2371\">\n<li data-start=\"2258\" data-end=\"2287\">\n<p data-start=\"2260\" data-end=\"2287\">\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u043d\u0430 \u043a\u0430\u0436\u0434\u043e\u043c \u044d\u0442\u0430\u043f\u0435<\/p>\n<\/li>\n<li data-start=\"2291\" data-end=\"2318\">\n<p data-start=\"2293\" data-end=\"2318\">\u0413\u0434\u0435 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u0435 \u043e\u0442\u043a\u0430\u0437\u044b<\/p>\n<\/li>\n<li data-start=\"2322\" data-end=\"2371\">\n<p data-start=\"2324\" data-end=\"2371\">\u0412\u0440\u0435\u043c\u044f \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u044f, \u0433\u043b\u0443\u0431\u0438\u043d\u0430 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432, bounce rate<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"2373\" data-end=\"2494\">\n<p data-start=\"2376\" data-end=\"2399\"><strong data-start=\"2376\" data-end=\"2397\">\u041e\u043f\u0440\u043e\u0441\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432<\/strong><\/p>\n<ul data-start=\"2403\" data-end=\"2494\">\n<li data-start=\"2403\" data-end=\"2426\">\n<p data-start=\"2405\" data-end=\"2426\">\u0413\u0434\u0435 \u0431\u044b\u043b\u043e \u00ab\u043d\u0435\u0443\u0434\u043e\u0431\u043d\u043e\u00bb<\/p>\n<\/li>\n<li data-start=\"2430\" data-end=\"2462\">\n<p data-start=\"2432\" data-end=\"2462\">\u0427\u0442\u043e \u043d\u0435 \u043f\u043e\u043d\u0440\u0430\u0432\u0438\u043b\u043e\u0441\u044c \u0432 \u043e\u0431\u0449\u0435\u043d\u0438\u0438<\/p>\n<\/li>\n<li data-start=\"2466\" data-end=\"2494\">\n<p data-start=\"2468\" data-end=\"2494\">\u0427\u0442\u043e \u0431\u044b \u043e\u043d\u0438 \u0445\u043e\u0442\u0435\u043b\u0438 \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<hr data-start=\"2496\" data-end=\"2499\" \/>\n<p data-start=\"2501\" data-end=\"2550\"><strong data-start=\"2501\" data-end=\"2550\">\u0427\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c, \u0447\u0442\u043e\u0431\u044b \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0442\u043e\u0447\u043a\u0438 \u043f\u043e\u0442\u0435\u0440\u044c<\/strong><\/p>\n<h3 data-start=\"2552\" data-end=\"2587\"><strong data-start=\"2556\" data-end=\"2585\">1. \u0423\u043f\u0440\u043e\u0441\u0442\u0438\u0442\u0435 \u043f\u0443\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430<\/strong><\/h3>\n<ul data-start=\"2588\" data-end=\"2668\">\n<li data-start=\"2588\" data-end=\"2638\">\n<p data-start=\"2590\" data-end=\"2638\">\u0421\u0434\u0435\u043b\u0430\u0439\u0442\u0435 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u0435 \u0437\u0430\u044f\u0432\u043a\u0438\/\u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0438\u043d\u0442\u0443\u0438\u0442\u0438\u0432\u043d\u044b\u043c<\/p>\n<\/li>\n<li data-start=\"2639\" data-end=\"2668\">\n<p data-start=\"2641\" data-end=\"2668\">\u0423\u0431\u0435\u0440\u0438\u0442\u0435 \u043b\u0438\u0448\u043d\u0438\u0435 \u043a\u043b\u0438\u043a\u0438 \u0438 \u043f\u043e\u043b\u044f<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2670\" data-end=\"2711\"><strong data-start=\"2674\" data-end=\"2709\">2. \u041e\u0431\u0435\u0441\u043f\u0435\u0447\u044c\u0442\u0435 \u0441\u0432\u044f\u0437\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u043d\u0430\u043b\u043e\u0432<\/strong><\/h3>\n<ul data-start=\"2712\" data-end=\"2805\">\n<li data-start=\"2712\" data-end=\"2805\">\n<p data-start=\"2714\" data-end=\"2805\">\u0415\u0441\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442 \u043d\u0430\u0447\u0430\u043b \u0432 Instagram, \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u0442\u0435 \u0441 \u043d\u0438\u043c \u0432 WhatsApp, <a href=\"https:\/\/marketing.totul.md\/crm-sistema\/\">CRM<\/a>, email \u2014 \u0431\u0435\u0437 \u043f\u043e\u0442\u0435\u0440\u0438 \u0438\u0441\u0442\u043e\u0440\u0438\u0438<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2807\" data-end=\"2841\"><strong data-start=\"2811\" data-end=\"2839\">3. \u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u043e\u043f\u044b\u0442<\/strong><\/h3>\n<ul data-start=\"2842\" data-end=\"2961\">\n<li data-start=\"2842\" data-end=\"2866\">\n<p data-start=\"2844\" data-end=\"2866\">\u041e\u0431\u0440\u0430\u0449\u0430\u0439\u0442\u0435\u0441\u044c \u043f\u043e \u0438\u043c\u0435\u043d\u0438<\/p>\n<\/li>\n<li data-start=\"2867\" data-end=\"2910\">\n<p data-start=\"2869\" data-end=\"2910\">\u041f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0439\u0442\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b\/\u0443\u0441\u043b\u0443\u0433\u0438<\/p>\n<\/li>\n<li data-start=\"2911\" data-end=\"2961\">\n<p data-start=\"2913\" data-end=\"2961\">\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044e (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u043c)<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2963\" data-end=\"2997\"><strong data-start=\"2967\" data-end=\"2995\">4. \u0423\u0441\u043a\u043e\u0440\u044c\u0442\u0435 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044e<\/strong><\/h3>\n<ul data-start=\"2998\" data-end=\"3144\">\n<li data-start=\"2998\" data-end=\"3059\">\n<p data-start=\"3000\" data-end=\"3059\">\u041e\u0442\u0432\u0435\u0442 \u043d\u0430 \u0437\u0430\u044f\u0432\u043a\u0443 \u0437\u0430 15 \u043c\u0438\u043d\u0443\u0442 \u2192 \u0432 3 \u0440\u0430\u0437\u0430 \u0432\u044b\u0448\u0435 \u0448\u0430\u043d\u0441 \u0437\u0430\u043a\u0440\u044b\u0442\u0438\u044f<\/p>\n<\/li>\n<li data-start=\"3060\" data-end=\"3098\">\n<p data-start=\"3062\" data-end=\"3098\">\u0412\u043d\u0435\u0434\u0440\u0438\u0442\u0435 \u0447\u0430\u0442\u2011\u0431\u043e\u0442\u043e\u0432 \u0438 \u0430\u0432\u0442\u043e\u043e\u0442\u0432\u0435\u0442\u0447\u0438\u043a\u0438<\/p>\n<\/li>\n<li data-start=\"3099\" data-end=\"3144\">\n<p data-start=\"3101\" data-end=\"3144\">\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u0435 CRM\u2011\u0441\u0438\u0441\u0442\u0435\u043c\u0443 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, Bitrix24)<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3146\" data-end=\"3182\"><strong data-start=\"3150\" data-end=\"3180\">5. \u0412\u043d\u0435\u0434\u0440\u0438\u0442\u0435 \u0446\u0438\u043a\u043b \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f<\/strong><\/h3>\n<ul data-start=\"3183\" data-end=\"3256\">\n<li data-start=\"3183\" data-end=\"3196\">\n<p data-start=\"3185\" data-end=\"3196\">A\/B\u2011\u0442\u0435\u0441\u0442\u044b<\/p>\n<\/li>\n<li data-start=\"3197\" data-end=\"3220\">\n<p data-start=\"3199\" data-end=\"3220\">\u0421\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439<\/p>\n<\/li>\n<li data-start=\"3221\" data-end=\"3256\">\n<p data-start=\"3223\" data-end=\"3256\">\u0420\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u0439 \u0430\u0443\u0434\u0438\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"3258\" data-end=\"3261\" \/>\n<p data-start=\"3263\" data-end=\"3314\"><strong data-start=\"3263\" data-end=\"3314\">\u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 \u041c\u043e\u043b\u0434\u043e\u0432\u0435<\/strong><\/p>\n<ul data-start=\"3316\" data-end=\"3587\">\n<li data-start=\"3316\" data-end=\"3366\">\n<p data-start=\"3318\" data-end=\"3366\"><strong data-start=\"3318\" data-end=\"3353\">\u0414\u0432\u0443\u044f\u0437\u044b\u0447\u043d\u044b\u0435 \u0441\u0430\u0439\u0442\u044b \u0438 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f<\/strong>: \u0440\u0443\u0441\/\u0440\u0443\u043c\u044b\u043d<\/p>\n<\/li>\n<li data-start=\"3367\" data-end=\"3421\">\n<p data-start=\"3369\" data-end=\"3421\"><strong data-start=\"3369\" data-end=\"3419\">\u041b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u043b\u0430\u0442\u0435\u0436\u043d\u044b\u0435 \u0438 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438<\/strong><\/p>\n<\/li>\n<li data-start=\"3422\" data-end=\"3521\">\n<p data-start=\"3424\" data-end=\"3521\"><strong data-start=\"3424\" data-end=\"3469\">\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u0440\u043e\u0441\u0442\u044b\u0445 \u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439<\/strong>: \u0447\u0430\u0442\u2011\u0431\u043e\u0442 \u0432 Telegram, Google Forms, \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0435 CRM<\/p>\n<\/li>\n<li data-start=\"3522\" data-end=\"3587\">\n<p data-start=\"3524\" data-end=\"3587\"><strong data-start=\"3524\" data-end=\"3587\">\u041f\u043b\u043e\u0442\u043d\u043e\u0435 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432, \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0438\u0445 \u043d\u0430 \u00ab\u043b\u0438\u043d\u0438\u0438 \u043a\u0430\u0441\u0430\u043d\u0438\u044f\u00bb<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3589\" data-end=\"3743\">\u041d\u0430\u0447\u043d\u0438\u0442\u0435 \u0441 \u0441\u0430\u043c\u043e\u0433\u043e \u0447\u0430\u0441\u0442\u043e\u0433\u043e \u043a\u0430\u0441\u0430\u043d\u0438\u044f \u2014 <strong data-start=\"3624\" data-end=\"3668\">\u043f\u0435\u0440\u0432\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0441\u0430\u0439\u0442\u0430 \u0438\u043b\u0438 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0437\u0432\u043e\u043d\u043a\u0430<\/strong>. \u042d\u0442\u043e \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0439 \u0431\u0430\u0440\u044c\u0435\u0440, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442: \u0443\u0439\u0434\u0451\u0442 \u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442 \u2014 \u0438\u043b\u0438 \u043e\u0441\u0442\u0430\u043d\u0435\u0442\u0441\u044f.<\/p>\n<hr data-start=\"3745\" data-end=\"3748\" \/>\n<p data-start=\"3750\" data-end=\"3764\"><strong data-start=\"3750\" data-end=\"3764\">\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/strong><\/p>\n<p data-start=\"3766\" data-end=\"4003\">\u0422\u043e\u0447\u043a\u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430 \u2014 \u044d\u0442\u043e \u043a\u0430\u043a \u043c\u043e\u0441\u0442\u044b \u043c\u0435\u0436\u0434\u0443 \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c \u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u043c. \u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043a\u0440\u0435\u043f\u043a\u0438\u0435 \u0438 \u0432\u0435\u0434\u0443\u0442 \u043a \u043f\u0440\u043e\u0434\u0430\u0436\u0435, \u0434\u0440\u0443\u0433\u0438\u0435 \u2014 \u043e\u0431\u0440\u0443\u0448\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u043f\u043e\u043b\u043f\u0443\u0442\u0438.<br data-start=\"3894\" data-end=\"3897\" \/>\u0427\u0442\u043e\u0431\u044b \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u043d\u0435 \u00ab\u043f\u0430\u0434\u0430\u043b\u0438\u00bb, \u0432\u0430\u0436\u043d\u043e <strong data-start=\"3930\" data-end=\"3953\">\u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0442\u044c<\/strong>, \u0433\u0434\u0435 \u0432\u044b \u0442\u0435\u0440\u044f\u0435\u0442\u0435 \u0438\u0445, \u0438 <strong data-start=\"3976\" data-end=\"3990\">\u0438\u0441\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c<\/strong> \u044d\u0442\u0438 \u043c\u043e\u043c\u0435\u043d\u0442\u044b.<\/p>\n<p data-start=\"4005\" data-end=\"4111\">\u041d\u0435 \u0442\u0435\u0440\u044f\u0439\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0442\u0430\u043c, \u0433\u0434\u0435 \u043c\u043e\u0436\u043d\u043e \u0431\u044b\u043b\u043e \u0431\u044b \u043b\u0435\u0433\u043a\u043e \u0443\u0434\u0435\u0440\u0436\u0430\u0442\u044c.<br data-start=\"4063\" data-end=\"4066\" \/><strong data-start=\"4066\" data-end=\"4111\">\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u043f\u0443\u0442\u044c \u2014 \u0438 \u0432\u044b\u0440\u0430\u0441\u0442\u0438\u0442\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u041a\u043b\u0438\u0435\u043d\u0442\u044b \u043f\u0440\u0438\u0445\u043e\u0434\u044f\u0442. \u041a\u043b\u0438\u0435\u043d\u0442\u044b \u0443\u0445\u043e\u0434\u044f\u0442. \u041d\u043e \u043a\u0443\u0434\u0430 \u043e\u043d\u0438 \u0438\u0441\u0447\u0435\u0437\u0430\u044e\u0442 \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438? \u041e\u0442\u0432\u0435\u0442 \u0447\u0430\u0441\u0442\u043e \u0441\u043a\u0440\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u0447\u043a\u0430\u0445 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430, \u0433\u0434\u0435 \u043a\u043b\u0438\u0435\u043d\u0442 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u0435\u0442 \u0441 \u0432\u0430\u0448\u0438\u043c \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c. \u042d\u0442\u0438 \u043c\u043e\u043c\u0435\u043d\u0442\u044b \u2014 \u043a\u0430\u043a \u0434\u0432\u0435\u0440\u0438: \u0447\u0435\u0440\u0435\u0437 \u043e\u0434\u043d\u0438 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0432\u0445\u043e\u0434\u0438\u0442, \u0447\u0435\u0440\u0435\u0437 \u0434\u0440\u0443\u0433\u0438\u0435 \u0443\u0445\u043e\u0434\u0438\u0442. \u0418\u043c\u0435\u043d\u043d\u043e \u0432 \u043d\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0447\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u0442\u0435\u0440\u044f\u044e\u0442 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u042d\u0442\u0430 \u0441\u0442\u0430\u0442\u044c\u044f \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u0441\u043b\u0430\u0431\u044b\u0435 \u043c\u0435\u0441\u0442\u0430 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u043c \u043f\u0443\u0442\u0438 \u0438 [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":50473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,305,312],"tags":[],"class_list":{"0":"post-50472","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-recomend","8":"category-expert","9":"category-featured"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.4 (Yoast SEO v27.2) - 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\u0432\u044b\u044f\u0432\u0438\u0442\u044c \u0441\u043b\u0430\u0431\u044b\u0435 \u043c\u0435\u0441\u0442\u0430 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u043c \u043f\u0443\u0442\u0438 \u0438 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/totul.md\/expert\/optimizacija-klientskogo-puti-tochki-kontakta-gde-vy-terjaete-klientov\/\" \/>\n<meta property=\"og:site_name\" content=\"Totul\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-04T08:51:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/totul.md\/wp-content\/uploads\/2025\/11\/886.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Stukal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta 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