{"id":50484,"date":"2025-11-10T17:42:59","date_gmt":"2025-11-10T17:42:59","guid":{"rendered":"https:\/\/totul.md\/?p=50484"},"modified":"2025-11-10T17:42:59","modified_gmt":"2025-11-10T17:42:59","slug":"email-marketing-bez-oshibok-kak-postroit-pismo-kotoroe-chitajut-i-klikajut","status":"publish","type":"post","link":"https:\/\/totul.md\/ro\/expert\/email-marketing-bez-oshibok-kak-postroit-pismo-kotoroe-chitajut-i-klikajut\/","title":{"rendered":"Email\u2011\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0431\u0435\u0437 \u043e\u0448\u0438\u0431\u043e\u043a: \u043a\u0430\u043a \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043f\u0438\u0441\u044c\u043c\u043e, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0447\u0438\u0442\u0430\u044e\u0442 \u0438 \u043a\u043b\u0438\u043a\u0430\u044e\u0442"},"content":{"rendered":"

\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435<\/strong><\/p>\n

Email\u2011\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043e\u0441\u0442\u0430\u0451\u0442\u0441\u044f \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u043c\u043e\u0449\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u2014 \u043d\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u0442\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435, \u0435\u0441\u043b\u0438 \u043f\u0438\u0441\u044c\u043c\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0447\u0438\u0442\u0430\u044e\u0442 \u0438 \u043f\u043e \u043d\u0438\u043c \u043a\u043b\u0438\u043a\u0430\u044e\u0442.<\/p>\n

\u041c\u043d\u043e\u0433\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u041c\u043e\u043b\u0434\u043e\u0432\u0435 \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u044e\u0442 \u043e\u0434\u043d\u0443 \u0438 \u0442\u0443 \u0436\u0435 \u043e\u0448\u0438\u0431\u043a\u0443: \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0442 \u043f\u0438\u0441\u044c\u043c\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b\u0433\u043b\u044f\u0434\u044f\u0442 \u00ab\u043a\u0430\u043a \u0432\u0441\u0435\u00bb, \u043f\u0435\u0440\u0435\u0433\u0440\u0443\u0436\u0435\u043d\u044b, \u043d\u0435 \u0432\u044b\u0437\u044b\u0432\u0430\u044e\u0442 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430 \u0438 \u0432 \u0438\u0442\u043e\u0433\u0435 \u043f\u043e\u043f\u0430\u0434\u0430\u044e\u0442 \u0432 \u0430\u0440\u0445\u0438\u0432, \u0441\u043f\u0430\u043c \u0438\u043b\u0438 \u043f\u0440\u043e\u0441\u0442\u043e \u0438\u0433\u043d\u043e\u0440\u0438\u0440\u0443\u044e\u0442\u0441\u044f.<\/p>\n

\u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043f\u043e\u0448\u0430\u0433\u043e\u0432\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e, \u043a\u0430\u043a \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043f\u0438\u0441\u044c\u043c\u043e: \u043e\u0442 \u0442\u0435\u043c\u044b \u0434\u043e \u043f\u0440\u0438\u0437\u044b\u0432\u0430 \u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e. \u0418, \u0433\u043b\u0430\u0432\u043d\u043e\u0435, \u043a\u0430\u043a\u0438\u0445 \u043e\u0448\u0438\u0431\u043e\u043a \u043d\u0435 \u0434\u043e\u043f\u0443\u0441\u0442\u0438\u0442\u044c, \u0447\u0442\u043e\u0431\u044b \u0432\u0430\u0448\u0438 \u043f\u0438\u0441\u044c\u043c\u0430 \u043d\u0435 \u0442\u0435\u0440\u044f\u043b\u0438\u0441\u044c \u0432 \u044f\u0449\u0438\u043a\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0430.<\/p>\n

\n

\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u043f\u0438\u0441\u044c\u043c\u0430, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442<\/strong><\/p>\n

1. \u0422\u0435\u043c\u0430 \u043f\u0438\u0441\u044c\u043c\u0430<\/h3>\n

\u042d\u0442\u043e \u043f\u0435\u0440\u0432\u043e\u0435, \u0447\u0442\u043e \u0432\u0438\u0434\u0438\u0442 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a \u2014 \u0438 \u0438\u043c\u0435\u043d\u043d\u043e \u043e\u0442 \u0442\u0435\u043c\u044b \u0437\u0430\u0432\u0438\u0441\u0438\u0442, \u043e\u0442\u043a\u0440\u043e\u0435\u0442 \u043b\u0438 \u043e\u043d \u043f\u0438\u0441\u044c\u043c\u043e.<\/p>\n

    \n
  • \n

    \u0411\u0443\u0434\u044c\u0442\u0435 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b<\/p>\n<\/li>\n

  • \n

    \u041d\u0435 \u043f\u0440\u0435\u0432\u044b\u0448\u0430\u0439\u0442\u0435 45\u201350 \u0441\u0438\u043c\u0432\u043e\u043b\u043e\u0432<\/p>\n<\/li>\n

  • \n

    \u041d\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0432\u0441\u0435 \u0437\u0430\u0433\u043b\u0430\u0432\u043d\u044b\u0435 \u0438 \u0441\u043b\u043e\u0432\u0430 \u0442\u0438\u043f\u0430 \u00ab\u0410\u041a\u0426\u0418\u042f!!!\u00bb, \u0438\u043d\u0430\u0447\u0435 \u0444\u0438\u043b\u044c\u0442\u0440\u044b \u0441\u043e\u0447\u0442\u0443\u0442 \u043f\u0438\u0441\u044c\u043c\u043e \u0441\u043f\u0430\u043c\u043e\u043c<\/p>\n<\/li>\n<\/ul>\n

    \u041f\u0440\u0438\u043c\u0435\u0440:<\/strong>
    \u041f\u043b\u043e\u0445\u043e: \u00ab\u0423 \u043d\u0430\u0441 \u0447\u0442\u043e\u2011\u0442\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e\u0435\u00bb
    \u0425\u043e\u0440\u043e\u0448\u043e: \u00ab\u221220% \u043d\u0430 \u0442\u043e\u043f\u2011\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u043e \u043f\u044f\u0442\u043d\u0438\u0446\u044b\u00bb<\/p>\n

    2. \u041f\u0440\u0435\u0432\u044c\u044e\u2011\u0442\u0435\u043a\u0441\u0442 (preheader)<\/h3>\n

    \u041f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0435\u0442 \u0442\u0435\u043c\u0443 \u043f\u0438\u0441\u044c\u043c\u0430 \u0438 \u0434\u0430\u0451\u0442 \u0432\u0442\u043e\u0440\u043e\u0439 \u0448\u0430\u043d\u0441 \u0437\u0430\u0445\u0432\u0430\u0442\u0438\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435.
    \u041f\u043b\u043e\u0445\u043e: \u00ab\u041d\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f\u00bb
    \u0425\u043e\u0440\u043e\u0448\u043e: \u00ab\u0412\u044b\u0431\u0438\u0440\u0430\u0439\u0442\u0435 \u043b\u044e\u0431\u0438\u043c\u044b\u0435 \u0442\u043e\u0432\u0430\u0440\u044b \u2014 \u0441\u043a\u0438\u0434\u043a\u0430 \u0443\u0436\u0435 \u0432 \u043f\u0438\u0441\u044c\u043c\u0435\u00bb<\/p>\n

    3. \u0418\u043c\u044f \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u044f<\/h3>\n

    \u041b\u044e\u0434\u0438 \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u044e\u0442 \u043f\u0438\u0441\u044c\u043c\u0430 \u043e\u0442 \u0442\u0435\u0445, \u043a\u043e\u0433\u043e \u0437\u043d\u0430\u044e\u0442.
    \u041f\u043b\u043e\u0445\u043e: info@\u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430 (\u0434\u043e\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043c\u0435\u043d\u0438)
    \u0425\u043e\u0440\u043e\u0448\u043e: \u0414\u0430\u043d\u0438\u044d\u043b\u044c \u0438\u0437 [\u041d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u0430]<\/p>\n

    4. \u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0442\u0435\u043b\u0430 \u043f\u0438\u0441\u044c\u043c\u0430<\/h3>\n
      \n
    • \n

      \u0412\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u0435 (1\u20132 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f)<\/p>\n<\/li>\n

    • \n

      \u041e\u0441\u043d\u043e\u0432\u043d\u043e\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435: \u0432 \u0447\u0451\u043c \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u0432\u044b\u0433\u043e\u0434\u0430<\/p>\n<\/li>\n

    • \n

      \u041f\u0440\u0438\u0437\u044b\u0432 \u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e (CTA)<\/p>\n<\/li>\n

    • \n

      \u041a\u043e\u043d\u0442\u0430\u043a\u0442\u044b, \u043a\u043d\u043e\u043f\u043a\u0430 \u043e\u0442\u043f\u0438\u0441\u043a\u0438<\/p>\n<\/li>\n<\/ul>\n

      5. \u0414\u0438\u0437\u0430\u0439\u043d \u0438 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b<\/h3>\n
        \n
      • \n

        \u0427\u0438\u0442\u0430\u0435\u043c\u044b\u0439 \u0448\u0440\u0438\u0444\u0442<\/p>\n<\/li>\n

      • \n

        \u041a\u043e\u043d\u0442\u0440\u0430\u0441\u0442\u043d\u044b\u0435 \u0438 \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u0435 \u043a\u043d\u043e\u043f\u043a\u0438<\/p>\n<\/li>\n

      • \n

        \u041d\u0438\u043a\u0430\u043a\u043e\u0439 \u043f\u0435\u0440\u0435\u0433\u0440\u0443\u0437\u043a\u0438 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f\u043c\u0438<\/p>\n<\/li>\n

      • \n

        \u0410\u0434\u0430\u043f\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u0434 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435<\/p>\n<\/li>\n<\/ul>\n

        \n

        \u0422\u0438\u043f\u0438\u0447\u043d\u044b\u0435 \u043e\u0448\u0438\u0431\u043a\u0438 email\u2011\u0440\u0430\u0441\u0441\u044b\u043b\u043e\u043a<\/strong><\/p>\n

          \n
        • \n

          \u0421\u043b\u0438\u0448\u043a\u043e\u043c \u043c\u043d\u043e\u0433\u043e \u0442\u0435\u043a\u0441\u0442\u0430<\/p>\n<\/li>\n

        • \n

          \u041d\u0435\u044f\u0441\u043d\u0430\u044f \u0438\u043b\u0438 \u043a\u043b\u0438\u043a\u0431\u0435\u0439\u0442\u043d\u0430\u044f \u0442\u0435\u043c\u0430<\/p>\n<\/li>\n

        • \n

          \u041d\u0435\u0442 \u0446\u0435\u043b\u0438 \u043f\u0438\u0441\u044c\u043c\u0430<\/p>\n<\/li>\n

        • \n

          \u0412\u0441\u0435\u043c \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0434\u043d\u043e \u0438 \u0442\u043e \u0436\u0435<\/p>\n<\/li>\n

        • \n

          \u0421\u043b\u0438\u0448\u043a\u043e\u043c \u0447\u0430\u0441\u0442\u043e \u0438\u043b\u0438 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0440\u0435\u0434\u043a\u043e<\/p>\n<\/li>\n

        • \n

          CTA \u043d\u0435 \u0437\u0430\u043c\u0435\u0442\u0435\u043d<\/p>\n<\/li>\n

        • \n

          \u0414\u0438\u0437\u0430\u0439\u043d \u043d\u0435 \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u043d<\/p>\n<\/li>\n

        • \n

          \u041d\u0435\u0442 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438<\/p>\n<\/li>\n

        • \n

          \u041d\u0435\u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0438<\/p>\n<\/li>\n<\/ul>\n

          \u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u2014 \u043d\u0438\u0437\u043a\u0438\u0439 \u043e\u0442\u043a\u043b\u0438\u043a \u0438 \u043f\u043e\u0442\u0435\u0440\u0438.<\/p>\n

          \n

          \u041a\u0430\u043a \u043d\u0430\u043f\u0438\u0441\u0430\u0442\u044c \u043f\u0438\u0441\u044c\u043c\u043e, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0447\u0438\u0442\u0430\u044e\u0442 \u0438 \u043a\u043b\u0438\u043a\u0430\u044e\u0442<\/strong><\/p>\n

          \u0428\u0430\u0433 1: \u041f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0430 \u0438 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f<\/h3>\n

          \u0420\u0430\u0437\u0434\u0435\u043b\u0438\u0442\u0435 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u043d\u0430 \u0433\u0440\u0443\u043f\u043f\u044b. \u0426\u0435\u043b\u044c \u043f\u0438\u0441\u044c\u043c\u0430 \u2014 \u043e\u0434\u043d\u0430, \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u2014 \u0447\u0451\u0442\u043a\u0430\u044f.<\/p>\n

          \u0428\u0430\u0433 2: \u041d\u0430\u043f\u0438\u0448\u0438\u0442\u0435 \u0446\u0435\u043f\u043b\u044f\u044e\u0449\u0443\u044e \u0442\u0435\u043c\u0443<\/h3>\n

          \u0411\u0435\u0437 „\u043a\u0440\u0438\u043a\u0430”, \u043d\u043e \u0441 \u043f\u043e\u043b\u044c\u0437\u043e\u0439. \u0422\u0435\u0441\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b.<\/p>\n

          \u0428\u0430\u0433 3: \u041f\u0440\u0435\u0432\u044c\u044e\u2011\u0442\u0435\u043a\u0441\u0442 \u0443\u0441\u0438\u043b\u0438\u0432\u0430\u0435\u0442 \u0442\u0435\u043c\u0443<\/h3>\n

          \u041d\u0435 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u0439\u0442\u0435 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a, \u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u0438\u043a\u0443.<\/p>\n

          \u0428\u0430\u0433 4: \u041f\u0440\u043e\u0441\u0442\u043e\u0439 \u0438 \u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442<\/h3>\n

          \u041e\u0434\u0438\u043d \u043f\u043e\u0441\u044b\u043b, \u043c\u0438\u043d\u0438\u043c\u0443\u043c \u0442\u0435\u043a\u0441\u0442\u0430, \u043e\u0434\u0438\u043d CTA.<\/p>\n

          \u0428\u0430\u0433 5: \u042f\u0440\u043a\u0438\u0439 \u0438 \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u0439 \u043f\u0440\u0438\u0437\u044b\u0432<\/h3>\n

          \u041a\u043d\u043e\u043f\u043a\u0430 \u0438\u043b\u0438 \u0441\u0441\u044b\u043b\u043a\u0430 \u0434\u043e\u043b\u0436\u043d\u0430 \u0431\u044b\u0442\u044c \u043e\u0447\u0435\u0432\u0438\u0434\u043d\u043e\u0439 \u0438 \u0440\u0430\u0431\u043e\u0447\u0435\u0439.<\/p>\n

          \u0428\u0430\u0433 6: \u041f\u0440\u043e\u0432\u0435\u0440\u043a\u0430<\/h3>\n

          \u041f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u043d\u0430 \u0432\u0441\u0435\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0445. \u041f\u0440\u043e\u0442\u0435\u0441\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u043f\u0438\u0441\u044c\u043c\u043e \u0441\u0430\u043c\u0438.<\/p>\n

          \n

          \u0427\u0442\u043e \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432\u0430\u0436\u043d\u043e \u0434\u043b\u044f \u041c\u043e\u043b\u0434\u043e\u0432\u044b<\/strong><\/p>\n

            \n
          • \n

            \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0434\u0432\u0443\u044f\u0437\u044b\u0447\u043d\u044b\u0435 \u043f\u0438\u0441\u044c\u043c\u0430<\/p>\n<\/li>\n

          • \n

            \u0410\u0434\u0430\u043f\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043f\u043e\u0434 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u0430\u043b\u0438\u0438<\/p>\n<\/li>\n

          • \n

            \u0423\u0447\u0438\u0442\u044b\u0432\u0430\u0439\u0442\u0435 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u043d\u044b\u0435 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438<\/p>\n<\/li>\n

          • \n

            \u041d\u0435 \u043f\u0435\u0440\u0435\u0433\u0440\u0443\u0436\u0430\u0439\u0442\u0435 \u043f\u0438\u0441\u044c\u043c\u0430 \u0442\u0435\u043a\u0441\u0442\u043e\u043c \u0438 \u0433\u0440\u0430\u0444\u0438\u043a\u043e\u0439<\/p>\n<\/li>\n

          • \n

            \u0423\u043f\u0440\u043e\u0449\u0430\u0439\u0442\u0435 \u043f\u0443\u0442\u044c \u043e\u0442 \u043f\u0438\u0441\u044c\u043c\u0430 \u0434\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f<\/p>\n<\/li>\n<\/ul>\n

            \n

            \u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/strong><\/p>\n

            \u0425\u043e\u0440\u043e\u0448\u0435\u0435 \u043f\u0438\u0441\u044c\u043c\u043e \u2014 \u044d\u0442\u043e \u043d\u0435 \u043a\u0440\u0438\u043a, \u0430 \u0447\u0451\u0442\u043a\u043e\u0435 \u0438 \u0443\u043c\u0435\u0441\u0442\u043d\u043e\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435.
            \u041e\u043d\u043e \u0434\u043e\u043b\u0436\u043d\u043e \u0431\u044b\u0441\u0442\u0440\u043e \u0437\u0430\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u0434\u0430\u0432\u0430\u0442\u044c \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u043d\u0430 \u043d\u0443\u0436\u043d\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435.<\/p>\n

            \u041f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u0441\u0432\u043e\u044e \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0443\u044e \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0443 \u043f\u043e \u044d\u0442\u0438\u043c \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u044f\u043c. \u0414\u0430\u0436\u0435 \u043c\u0435\u043b\u043a\u0438\u0435 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f \u043c\u043e\u0433\u0443\u0442 \u043a\u0430\u0440\u0434\u0438\u043d\u0430\u043b\u044c\u043d\u043e \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442.<\/p>\n","protected":false},"excerpt":{"rendered":"

            \u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435 Email\u2011\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043e\u0441\u0442\u0430\u0451\u0442\u0441\u044f \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u043c\u043e\u0449\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u2014 \u043d\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u0442\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435, \u0435\u0441\u043b\u0438 \u043f\u0438\u0441\u044c\u043c\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0447\u0438\u0442\u0430\u044e\u0442 \u0438 \u043f\u043e \u043d\u0438\u043c \u043a\u043b\u0438\u043a\u0430\u044e\u0442. \u041c\u043d\u043e\u0433\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u041c\u043e\u043b\u0434\u043e\u0432\u0435 \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u044e\u0442 \u043e\u0434\u043d\u0443 \u0438 \u0442\u0443 \u0436\u0435 \u043e\u0448\u0438\u0431\u043a\u0443: \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0442 \u043f\u0438\u0441\u044c\u043c\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b\u0433\u043b\u044f\u0434\u044f\u0442 \u00ab\u043a\u0430\u043a \u0432\u0441\u0435\u00bb, \u043f\u0435\u0440\u0435\u0433\u0440\u0443\u0436\u0435\u043d\u044b, \u043d\u0435 \u0432\u044b\u0437\u044b\u0432\u0430\u044e\u0442 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430 \u0438 \u0432 \u0438\u0442\u043e\u0433\u0435 \u043f\u043e\u043f\u0430\u0434\u0430\u044e\u0442 \u0432 \u0430\u0440\u0445\u0438\u0432, \u0441\u043f\u0430\u043c \u0438\u043b\u0438 \u043f\u0440\u043e\u0441\u0442\u043e \u0438\u0433\u043d\u043e\u0440\u0438\u0440\u0443\u044e\u0442\u0441\u044f. […]<\/p>\n","protected":false},"author":77,"featured_media":50485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,305,312],"tags":[],"class_list":{"0":"post-50484","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-recomend","8":"category-expert","9":"category-featured"},"yoast_head":"\nEmail\u2011\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0431\u0435\u0437 \u043e\u0448\u0438\u0431\u043e\u043a: \u043a\u0430\u043a \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043f\u0438\u0441\u044c\u043c\u043e, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0447\u0438\u0442\u0430\u044e\u0442 \u0438 \u043a\u043b\u0438\u043a\u0430\u044e\u0442 - Totul<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/totul.md\/expert\/email-marketing-bez-oshibok-kak-postroit-pismo-kotoroe-chitajut-i-klikajut\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email\u2011\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0431\u0435\u0437 \u043e\u0448\u0438\u0431\u043e\u043a: \u043a\u0430\u043a \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043f\u0438\u0441\u044c\u043c\u043e, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0447\u0438\u0442\u0430\u044e\u0442 \u0438 \u043a\u043b\u0438\u043a\u0430\u044e\u0442\" \/>\n<meta property=\"og:description\" content=\"\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435 Email\u2011\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043e\u0441\u0442\u0430\u0451\u0442\u0441\u044f \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u043c\u043e\u0449\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u2014 \u043d\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u0442\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435, \u0435\u0441\u043b\u0438 \u043f\u0438\u0441\u044c\u043c\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0447\u0438\u0442\u0430\u044e\u0442 \u0438 \u043f\u043e \u043d\u0438\u043c \u043a\u043b\u0438\u043a\u0430\u044e\u0442. \u041c\u043d\u043e\u0433\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u041c\u043e\u043b\u0434\u043e\u0432\u0435 \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u044e\u0442 \u043e\u0434\u043d\u0443 \u0438 \u0442\u0443 \u0436\u0435 \u043e\u0448\u0438\u0431\u043a\u0443: \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0442 \u043f\u0438\u0441\u044c\u043c\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b\u0433\u043b\u044f\u0434\u044f\u0442 \u00ab\u043a\u0430\u043a \u0432\u0441\u0435\u00bb, \u043f\u0435\u0440\u0435\u0433\u0440\u0443\u0436\u0435\u043d\u044b, \u043d\u0435 \u0432\u044b\u0437\u044b\u0432\u0430\u044e\u0442 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430 \u0438 \u0432 \u0438\u0442\u043e\u0433\u0435 \u043f\u043e\u043f\u0430\u0434\u0430\u044e\u0442 \u0432 \u0430\u0440\u0445\u0438\u0432, \u0441\u043f\u0430\u043c \u0438\u043b\u0438 \u043f\u0440\u043e\u0441\u0442\u043e \u0438\u0433\u043d\u043e\u0440\u0438\u0440\u0443\u044e\u0442\u0441\u044f. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/totul.md\/expert\/email-marketing-bez-oshibok-kak-postroit-pismo-kotoroe-chitajut-i-klikajut\/\" \/>\n<meta property=\"og:site_name\" content=\"Totul\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-10T17:42:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/totul.md\/wp-content\/uploads\/2025\/11\/123795.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Stukal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Stukal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/totul.md\/expert\/email-marketing-bez-oshibok-kak-postroit-pismo-kotoroe-chitajut-i-klikajut\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/totul.md\/expert\/email-marketing-bez-oshibok-kak-postroit-pismo-kotoroe-chitajut-i-klikajut\/\"},\"author\":{\"name\":\"Daniel Stukal\",\"@id\":\"https:\/\/totul.md\/#\/schema\/person\/60c8396bff9224a8964bad2d283b85ed\"},\"headline\":\"Email\u2011\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0431\u0435\u0437 \u043e\u0448\u0438\u0431\u043e\u043a: \u043a\u0430\u043a \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043f\u0438\u0441\u044c\u043c\u043e, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0447\u0438\u0442\u0430\u044e\u0442 \u0438 \u043a\u043b\u0438\u043a\u0430\u044e\u0442\",\"datePublished\":\"2025-11-10T17:42:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/totul.md\/expert\/email-marketing-bez-oshibok-kak-postroit-pismo-kotoroe-chitajut-i-klikajut\/\"},\"wordCount\":406,\"image\":{\"@id\":\"https:\/\/totul.md\/expert\/email-marketing-bez-oshibok-kak-postroit-pismo-kotoroe-chitajut-i-klikajut\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/totul.md\/wp-content\/uploads\/2025\/11\/123795.jpg\",\"articleSection\":[\"\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\",\"\u042d\u043a\u0441\u043f\u0435\u0440\u0442\",\"\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\"],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/totul.md\/expert\/email-marketing-bez-oshibok-kak-postroit-pismo-kotoroe-chitajut-i-klikajut\/\",\"url\":\"https:\/\/totul.md\/expert\/email-marketing-bez-oshibok-kak-postroit-pismo-kotoroe-chitajut-i-klikajut\/\",\"name\":\"Email\u2011\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0431\u0435\u0437 \u043e\u0448\u0438\u0431\u043e\u043a: \u043a\u0430\u043a \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043f\u0438\u0441\u044c\u043c\u043e, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0447\u0438\u0442\u0430\u044e\u0442 \u0438 \u043a\u043b\u0438\u043a\u0430\u044e\u0442 - 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