{"id":50564,"date":"2025-12-08T07:54:00","date_gmt":"2025-12-08T07:54:00","guid":{"rendered":"https:\/\/totul.md\/?p=50564"},"modified":"2025-12-08T07:54:00","modified_gmt":"2025-12-08T07:54:00","slug":"kak-vystroit-prodazhi-bez-haosa-sistema-voronka-kontrol-i-analitika","status":"publish","type":"post","link":"https:\/\/totul.md\/ro\/expert\/kak-vystroit-prodazhi-bez-haosa-sistema-voronka-kontrol-i-analitika\/","title":{"rendered":"\u041a\u0430\u043a \u0432\u044b\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0431\u0435\u0437 \u0445\u0430\u043e\u0441\u0430: \u0441\u0438\u0441\u0442\u0435\u043c\u0430, \u0432\u043e\u0440\u043e\u043d\u043a\u0430, \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430"},"content":{"rendered":"<h3 data-start=\"142\" data-end=\"158\"><strong data-start=\"146\" data-end=\"158\">\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435<\/strong><\/h3>\n<p data-start=\"160\" data-end=\"392\">\u0412 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0436\u0438\u0432\u0443\u0442 \u043f\u043e \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0443: <em data-start=\"210\" data-end=\"238\">\u201c\u043a\u0442\u043e \u0443\u0441\u043f\u0435\u043b \u2014 \u0442\u043e\u0442 \u0438 \u043f\u0440\u043e\u0434\u0430\u043b\u201d<\/em>.<br data-start=\"239\" data-end=\"242\" \/>\u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u044b \u0432\u0435\u0434\u0443\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0432 \u0431\u043b\u043e\u043a\u043d\u043e\u0442\u0430\u0445, \u043a\u0442\u043e-\u0442\u043e \u043f\u0438\u0448\u0435\u0442 \u0432 Excel, \u043a\u0442\u043e-\u0442\u043e \u0437\u0430\u0431\u044b\u0432\u0430\u0435\u0442 \u043f\u0435\u0440\u0435\u0437\u0432\u043e\u043d\u0438\u0442\u044c, \u0430 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c \u0443\u0437\u043d\u0430\u0451\u0442 \u043e \u0441\u0434\u0435\u043b\u043a\u0435\u2026 \u043a\u043e\u0433\u0434\u0430 \u043a\u043b\u0438\u0435\u043d\u0442 \u0443\u0436\u0435 \u043f\u0435\u0440\u0435\u0434\u0443\u043c\u0430\u043b.<\/p>\n<p data-start=\"394\" data-end=\"484\">\u0425\u0430\u043e\u0441 \u0432 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445 \u2014 \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043d\u0435\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c. \u042d\u0442\u043e \u0443\u0442\u0435\u0447\u043a\u0430 \u0434\u0435\u043d\u0435\u0433, \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u0438.<\/p>\n<p data-start=\"486\" data-end=\"693\">\u0427\u0442\u043e\u0431\u044b \u0431\u0438\u0437\u043d\u0435\u0441 \u0440\u043e\u0441 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e, \u0430 \u043d\u0435 \u00ab\u0440\u044b\u0432\u043a\u0430\u043c\u0438\u00bb, \u043d\u0443\u0436\u043d\u0430 <strong data-start=\"536\" data-end=\"554\">\u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043f\u0440\u043e\u0434\u0430\u0436<\/strong> \u2014 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u0430\u044f, \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u0430\u044f \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u043c\u0430\u044f.<br data-start=\"593\" data-end=\"596\" \/>\u041e\u043d\u0430 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0438\u0437\u0431\u0430\u0432\u043b\u044f\u0435\u0442 \u043e\u0442 \u0445\u0430\u043e\u0441\u0430, \u043d\u043e \u0438 \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u0435\u0442 \u043e\u0442\u0434\u0435\u043b \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u0443\u044e \u043c\u0430\u0448\u0438\u043d\u0443 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430.<\/p>\n<hr data-start=\"695\" data-end=\"698\" \/>\n<h3 data-start=\"700\" data-end=\"740\"><strong data-start=\"704\" data-end=\"740\">\u041f\u043e\u0447\u0435\u043c\u0443 \u0432\u043e\u0437\u043d\u0438\u043a\u0430\u0435\u0442 \u0445\u0430\u043e\u0441 \u0432 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445<\/strong><\/h3>\n<ol data-start=\"742\" data-end=\"1324\">\n<li data-start=\"742\" data-end=\"905\">\n<p data-start=\"745\" data-end=\"905\"><strong data-start=\"745\" data-end=\"774\">\u041d\u0435\u0442 \u0435\u0434\u0438\u043d\u043e\u0439 \u0431\u0430\u0437\u044b \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/strong><br data-start=\"774\" data-end=\"777\" \/>\u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u044b \u0445\u0440\u0430\u043d\u044f\u0442 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u044b \u201c\u0433\u0434\u0435 \u043f\u043e\u043f\u0430\u043b\u043e\u201d \u2014 \u0432 \u043c\u0435\u0441\u0441\u0435\u043d\u0434\u0436\u0435\u0440\u0430\u0445, \u043b\u0438\u0447\u043d\u044b\u0445 \u0442\u0430\u0431\u043b\u0438\u0446\u0430\u0445, \u0431\u043b\u043e\u043a\u043d\u043e\u0442\u0430\u0445. \u0418\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0442\u0435\u0440\u044f\u0435\u0442\u0441\u044f, \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u0437\u0430\u0431\u044b\u0432\u0430\u044e\u0442\u0441\u044f.<\/p>\n<\/li>\n<li data-start=\"907\" data-end=\"1046\">\n<p data-start=\"910\" data-end=\"1046\"><strong data-start=\"910\" data-end=\"927\">\u041d\u0435\u0442 \u043e\u043f\u0438\u0441\u0430\u043d\u043d\u044b\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432.<\/strong><br data-start=\"927\" data-end=\"930\" \/>\u041a\u0430\u0436\u0434\u044b\u0439 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u201c\u043f\u043e-\u0441\u0432\u043e\u0435\u043c\u0443\u201d: \u043a\u0442\u043e-\u0442\u043e \u043f\u0435\u0440\u0435\u0437\u0432\u0430\u043d\u0438\u0432\u0430\u0435\u0442 \u0447\u0435\u0440\u0435\u0437 \u0434\u0435\u043d\u044c, \u043a\u0442\u043e-\u0442\u043e \u0447\u0435\u0440\u0435\u0437 \u043d\u0435\u0434\u0435\u043b\u044e. \u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u2014 \u043d\u0435\u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u043e\u0441\u0442\u044c.<\/p>\n<\/li>\n<li data-start=\"1048\" data-end=\"1159\">\n<p data-start=\"1051\" data-end=\"1159\"><strong data-start=\"1051\" data-end=\"1069\">\u041d\u0435\u0442 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u0438.<\/strong><br data-start=\"1069\" data-end=\"1072\" \/>\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c \u0432\u0438\u0434\u0438\u0442 \u0442\u043e\u043b\u044c\u043a\u043e \u0438\u0442\u043e\u0433 \u043c\u0435\u0441\u044f\u0446\u0430, \u043d\u043e \u043d\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u0442, \u0433\u0434\u0435 \u0442\u0435\u0440\u044f\u044e\u0442\u0441\u044f \u0441\u0434\u0435\u043b\u043a\u0438 \u0438 \u043f\u043e\u0447\u0435\u043c\u0443.<\/p>\n<\/li>\n<li data-start=\"1161\" data-end=\"1324\">\n<p data-start=\"1164\" data-end=\"1324\"><strong data-start=\"1164\" data-end=\"1182\">\u041d\u0435\u0442 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438.<\/strong><br data-start=\"1182\" data-end=\"1185\" \/>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043d\u0435 \u0437\u043d\u0430\u0435\u0442, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0437\u0430\u044f\u0432\u043e\u043a \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0442\u0435\u0440\u044f\u0435\u0442\u0441\u044f, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u0437\u0430\u043a\u0440\u044b\u0432\u0430\u0435\u0442\u0441\u044f.<br data-start=\"1278\" data-end=\"1281\" \/>\u0418 \u0441\u0430\u043c\u043e\u0435 \u0433\u043b\u0430\u0432\u043d\u043e\u0435 \u2014 \u043d\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u0442, <em data-start=\"1315\" data-end=\"1323\">\u043f\u043e\u0447\u0435\u043c\u0443<\/em>.<\/p>\n<\/li>\n<\/ol>\n<hr data-start=\"1326\" data-end=\"1329\" \/>\n<h3 data-start=\"1331\" data-end=\"1363\"><strong data-start=\"1335\" data-end=\"1363\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043f\u0440\u043e\u0434\u0430\u0436<\/strong><\/h3>\n<p data-start=\"1365\" data-end=\"1496\">\u0421\u0438\u0441\u0442\u0435\u043c\u0430 \u043f\u0440\u043e\u0434\u0430\u0436 \u2014 \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e CRM.<br data-start=\"1400\" data-end=\"1403\" \/>\u042d\u0442\u043e <strong data-start=\"1407\" data-end=\"1435\">\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434<\/strong>, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043a\u0430\u0436\u0434\u0430\u044f \u0437\u0430\u044f\u0432\u043a\u0430 \u0438 \u043a\u0430\u0436\u0434\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0438\u043c\u0435\u0435\u0442 \u0441\u0432\u043e\u0451 \u043c\u0435\u0441\u0442\u043e.<\/p>\n<p data-start=\"1498\" data-end=\"1533\">\u041e\u043d\u0430 \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0438\u0437 \u0447\u0435\u0442\u044b\u0440\u0451\u0445 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u0432:<\/p>\n<ol data-start=\"1534\" data-end=\"1780\">\n<li data-start=\"1534\" data-end=\"1593\">\n<p data-start=\"1537\" data-end=\"1593\"><strong data-start=\"1537\" data-end=\"1548\">\u041f\u0440\u043e\u0446\u0435\u0441\u0441<\/strong> \u2014 \u0447\u0451\u0442\u043a\u0438\u0439 \u043f\u0443\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043e\u0442 \u0437\u0430\u044f\u0432\u043a\u0438 \u0434\u043e \u043e\u043f\u043b\u0430\u0442\u044b.<\/p>\n<\/li>\n<li data-start=\"1594\" data-end=\"1653\">\n<p data-start=\"1597\" data-end=\"1653\"><strong data-start=\"1597\" data-end=\"1612\">\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b<\/strong> \u2014 CRM, \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430, \u043e\u0442\u0447\u0451\u0442\u044b, \u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u044f.<\/p>\n<\/li>\n<li data-start=\"1654\" data-end=\"1712\">\n<p data-start=\"1657\" data-end=\"1712\"><strong data-start=\"1657\" data-end=\"1665\">\u041b\u044e\u0434\u0438<\/strong> \u2014 \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0440\u043e\u043b\u0435\u0439 \u0438 \u0437\u043e\u043d \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u0438.<\/p>\n<\/li>\n<li data-start=\"1713\" data-end=\"1780\">\n<p data-start=\"1716\" data-end=\"1780\"><strong data-start=\"1716\" data-end=\"1727\">\u041c\u0435\u0442\u0440\u0438\u043a\u0438<\/strong> \u2014 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442, \u0433\u0434\u0435 \u0443\u0437\u043a\u0438\u0435 \u043c\u0435\u0441\u0442\u0430.<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"1782\" data-end=\"1914\">\u041a\u043e\u0433\u0434\u0430 \u044d\u0442\u0438 \u0447\u0435\u0442\u044b\u0440\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0432\u043c\u0435\u0441\u0442\u0435 \u2014 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u043c\u0438, \u0430 \u0431\u0438\u0437\u043d\u0435\u0441 \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u0451\u0442 \u0437\u0430\u0432\u0438\u0441\u0435\u0442\u044c \u043e\u0442 \u201c\u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432\u201d.<\/p>\n<hr data-start=\"1916\" data-end=\"1919\" \/>\n<h3 data-start=\"1921\" data-end=\"1960\"><strong data-start=\"1925\" data-end=\"1960\">\u0412\u043e\u0440\u043e\u043d\u043a\u0430 \u043f\u0440\u043e\u0434\u0430\u0436 \u2014 \u0441\u0435\u0440\u0434\u0446\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b<\/strong><\/h3>\n<p data-start=\"1962\" data-end=\"2049\">\u0412\u043e\u0440\u043e\u043d\u043a\u0430 \u2014 \u044d\u0442\u043e \u043f\u0443\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430.<br data-start=\"1989\" data-end=\"1992\" \/>\u041e\u043d\u0430 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, <strong data-start=\"2008\" data-end=\"2015\">\u0433\u0434\u0435<\/strong> \u0438 <strong data-start=\"2018\" data-end=\"2028\">\u043f\u043e\u0447\u0435\u043c\u0443<\/strong> \u0432\u044b \u0442\u0435\u0440\u044f\u0435\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>\n<p data-start=\"2051\" data-end=\"2079\">\u041f\u0440\u0438\u043c\u0435\u0440 \u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0432\u043e\u0440\u043e\u043d\u043a\u0438:<\/p>\n<ol data-start=\"2080\" data-end=\"2247\">\n<li data-start=\"2080\" data-end=\"2108\">\n<p data-start=\"2083\" data-end=\"2108\">\u041b\u0438\u0434 (\u043f\u0435\u0440\u0432\u0438\u0447\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0435\u0441)<\/p>\n<\/li>\n<li data-start=\"2109\" data-end=\"2154\">\n<p data-start=\"2112\" data-end=\"2154\">\u041a\u043e\u043d\u0442\u0430\u043a\u0442 (\u043e\u0431\u0449\u0435\u043d\u0438\u0435, \u0443\u0442\u043e\u0447\u043d\u0435\u043d\u0438\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438)<\/p>\n<\/li>\n<li data-start=\"2155\" data-end=\"2184\">\n<p data-start=\"2158\" data-end=\"2184\">\u041a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u043e\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435<\/p>\n<\/li>\n<li data-start=\"2185\" data-end=\"2200\">\n<p data-start=\"2188\" data-end=\"2200\">\u041f\u0435\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u044b<\/p>\n<\/li>\n<li data-start=\"2201\" data-end=\"2212\">\n<p data-start=\"2204\" data-end=\"2212\">\u0421\u0434\u0435\u043b\u043a\u0430<\/p>\n<\/li>\n<li data-start=\"2213\" data-end=\"2224\">\n<p data-start=\"2216\" data-end=\"2224\">\u041e\u043f\u043b\u0430\u0442\u0430<\/p>\n<\/li>\n<li data-start=\"2225\" data-end=\"2247\">\n<p data-start=\"2228\" data-end=\"2247\">\u041f\u043e\u0432\u0442\u043e\u0440\u043d\u0430\u044f \u043f\u0440\u043e\u0434\u0430\u0436\u0430<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"2249\" data-end=\"2300\">\u0410\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u043d\u0430 \u043a\u0430\u0436\u0434\u043e\u043c \u044d\u0442\u0430\u043f\u0435, \u0432\u044b \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u0442\u0435:<\/p>\n<ul data-start=\"2301\" data-end=\"2390\">\n<li data-start=\"2301\" data-end=\"2330\">\n<p data-start=\"2303\" data-end=\"2330\">\u0433\u0434\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u201c\u0437\u0430\u0441\u0442\u0440\u0435\u0432\u0430\u044e\u0442\u201d;<\/p>\n<\/li>\n<li data-start=\"2331\" data-end=\"2361\">\n<p data-start=\"2333\" data-end=\"2361\">\u043a\u0442\u043e \u0438\u0437 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0432\u043d\u0435\u0435;<\/p>\n<\/li>\n<li data-start=\"2362\" data-end=\"2390\">\n<p data-start=\"2364\" data-end=\"2390\">\u043a\u0430\u043a\u043e\u0439 \u044d\u0442\u0430\u043f \u043d\u0443\u0436\u043d\u043e \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2392\" data-end=\"2609\">\ud83d\udca1 <em data-start=\"2395\" data-end=\"2406\">\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440:<\/em><br data-start=\"2406\" data-end=\"2409\" \/>\u0438\u0437 100 \u0437\u0430\u044f\u0432\u043e\u043a \u0434\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0434\u043e\u0445\u043e\u0434\u044f\u0442 60, \u0430 \u0434\u043e \u0441\u0434\u0435\u043b\u043a\u0438 \u2014 \u0442\u043e\u043b\u044c\u043a\u043e 15.<br data-start=\"2474\" data-end=\"2477\" \/>\u0417\u043d\u0430\u0447\u0438\u0442, \u0441\u043b\u0430\u0431\u043e\u0435 \u043c\u0435\u0441\u0442\u043e \u2014 \u043f\u0435\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u044b \u0438\u043b\u0438 \u043e\u0444\u0444\u0435\u0440.<br data-start=\"2521\" data-end=\"2524\" \/>\u0418\u0441\u043f\u0440\u0430\u0432\u0438\u0432 \u043e\u0434\u0438\u043d \u044d\u0442\u0430\u043f, \u043c\u043e\u0436\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043d\u0430 \u0434\u0435\u0441\u044f\u0442\u043a\u0438 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043e\u0432 \u2014 \u0431\u0435\u0437 \u0440\u043e\u0441\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/p>\n<hr data-start=\"2611\" data-end=\"2614\" \/>\n<h3 data-start=\"2616\" data-end=\"2653\"><strong data-start=\"2620\" data-end=\"2653\">\u041a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0431\u0435\u0437 \u043c\u0438\u043a\u0440\u043e\u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430<\/strong><\/h3>\n<p data-start=\"2655\" data-end=\"2799\">\u041e\u0448\u0438\u0431\u043a\u0430 \u043c\u043d\u043e\u0433\u0438\u0445 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 \u2014 \u043f\u044b\u0442\u0430\u0442\u044c\u0441\u044f \u201c\u0443\u0441\u0438\u043b\u0438\u0442\u044c \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u201d.<br data-start=\"2713\" data-end=\"2716\" \/>\u0417\u0432\u043e\u043d\u043a\u0438, \u043e\u0442\u0447\u0451\u0442\u044b, \u0431\u0435\u0441\u043a\u043e\u043d\u0435\u0447\u043d\u044b\u0435 Excel \u2014 \u0432\u0441\u0451 \u044d\u0442\u043e \u043d\u0435 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c, \u0430 \u0445\u0430\u043e\u0441 \u0432 \u0434\u0440\u0443\u0433\u043e\u043c \u0444\u043e\u0440\u043c\u0430\u0442\u0435.<\/p>\n<p data-start=\"2801\" data-end=\"2969\"><strong data-start=\"2801\" data-end=\"2841\">\u0421\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c = \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442\u044c.<\/strong><br data-start=\"2841\" data-end=\"2844\" \/>\u041a\u043e\u0433\u0434\u0430 \u0432\u0441\u0451 \u0432\u0438\u0434\u043d\u043e \u0432 CRM, \u043e\u0442\u0447\u0451\u0442\u044b \u0441\u0442\u0440\u043e\u044f\u0442\u0441\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438, \u0430 \u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u044f \u043f\u0440\u0438\u0445\u043e\u0434\u044f\u0442 \u0441\u0430\u043c\u0438 \u2014 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044e \u043d\u0435 \u043d\u0443\u0436\u043d\u043e \u201c\u0441\u0442\u043e\u044f\u0442\u044c \u043d\u0430\u0434 \u0434\u0443\u0448\u043e\u0439\u201d.<\/p>\n<p data-start=\"2971\" data-end=\"2978\">\u041f\u0440\u0438\u043c\u0435\u0440:<\/p>\n<ul data-start=\"2979\" data-end=\"3151\">\n<li data-start=\"2979\" data-end=\"3023\">\n<p data-start=\"2981\" data-end=\"3023\"><a href=\"https:\/\/marketing.totul.md\/crm-sistema\/\">CRM \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442,<\/a> \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u0434\u0435\u043b\u043e\u043a \u0432 \u0440\u0430\u0431\u043e\u0442\u0435;<\/p>\n<\/li>\n<li data-start=\"3024\" data-end=\"3060\">\n<p data-start=\"3026\" data-end=\"3060\">\u043a\u0442\u043e \u043d\u0435 \u043f\u043e\u0437\u0432\u043e\u043d\u0438\u043b \u043a\u043b\u0438\u0435\u043d\u0442\u0443 \u0432\u043e\u0432\u0440\u0435\u043c\u044f;<\/p>\n<\/li>\n<li data-start=\"3061\" data-end=\"3113\">\n<p data-start=\"3063\" data-end=\"3113\">\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0432 \u0441\u0442\u0430\u0442\u0443\u0441\u0435 \u201c\u043e\u0436\u0438\u0434\u0430\u043d\u0438\u0435 \u043e\u0442\u0432\u0435\u0442\u0430\u201d;<\/p>\n<\/li>\n<li data-start=\"3114\" data-end=\"3151\">\n<p data-start=\"3116\" data-end=\"3151\">\u043a\u0442\u043e \u0437\u0430\u043a\u0440\u044b\u043b \u0437\u0430 \u043d\u0435\u0434\u0435\u043b\u044e \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0441\u0435\u0445.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3153\" data-end=\"3215\">\u041a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u0435\u0442\u0441\u044f \u0432 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438, \u0430 \u043d\u0435 \u0434\u0430\u0432\u043b\u0435\u043d\u0438\u044f.<\/p>\n<hr data-start=\"3217\" data-end=\"3220\" \/>\n<h3 data-start=\"3222\" data-end=\"3252\"><strong data-start=\"3226\" data-end=\"3252\">\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u2014 \u0432\u0430\u0448 \u043a\u043e\u043c\u043f\u0430\u0441<\/strong><\/h3>\n<p data-start=\"3254\" data-end=\"3331\">\u0411\u0435\u0437 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u2014 \u044d\u0442\u043e \u0433\u0430\u0434\u0430\u043d\u0438\u0435.<br data-start=\"3290\" data-end=\"3293\" \/>\u0421 \u0446\u0438\u0444\u0440\u0430\u043c\u0438 \u2014 \u044d\u0442\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441.<\/p>\n<p data-start=\"3333\" data-end=\"3346\">\u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0439\u0442\u0435:<\/p>\n<ul data-start=\"3347\" data-end=\"3522\">\n<li data-start=\"3347\" data-end=\"3386\">\n<p data-start=\"3349\" data-end=\"3386\">\u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0437\u0430\u044f\u0432\u043e\u043a (\u0432\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u043b\u0438\u0434\u043e\u0432);<\/p>\n<\/li>\n<li data-start=\"3387\" data-end=\"3415\">\n<p data-start=\"3389\" data-end=\"3415\">\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u043c\u0435\u0436\u0434\u0443 \u044d\u0442\u0430\u043f\u0430\u043c\u0438;<\/p>\n<\/li>\n<li data-start=\"3416\" data-end=\"3432\">\n<p data-start=\"3418\" data-end=\"3432\">\u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0447\u0435\u043a;<\/p>\n<\/li>\n<li data-start=\"3433\" data-end=\"3477\">\n<p data-start=\"3435\" data-end=\"3477\">\u0446\u0438\u043a\u043b \u0441\u0434\u0435\u043b\u043a\u0438 (\u0432\u0440\u0435\u043c\u044f \u043e\u0442 \u0437\u0430\u044f\u0432\u043a\u0438 \u0434\u043e \u043e\u043f\u043b\u0430\u0442\u044b);<\/p>\n<\/li>\n<li data-start=\"3478\" data-end=\"3522\">\n<p data-start=\"3480\" data-end=\"3522\">\u043f\u0440\u0438\u0447\u0438\u043d\u0443 \u043f\u043e\u0442\u0435\u0440\u044c (\u0446\u0435\u043d\u0430, \u0441\u0440\u043e\u043a, \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u044b).<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3524\" data-end=\"3641\">\u042d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u0434\u0430\u044e\u0442 \u043e\u0442\u0432\u0435\u0442 \u043d\u0430 \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0439 \u0432\u043e\u043f\u0440\u043e\u0441:<br data-start=\"3565\" data-end=\"3568\" \/><strong data-start=\"3568\" data-end=\"3641\">\u043a\u0443\u0434\u0430 \u0443\u0445\u043e\u0434\u044f\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u0438 \u043a\u0430\u043a \u0432\u0435\u0440\u043d\u0443\u0442\u044c \u0434\u0435\u043d\u044c\u0433\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0442\u0435\u0440\u044f\u044e\u0442\u0441\u044f \u043d\u0435\u0437\u0430\u043c\u0435\u0442\u043d\u043e.<\/strong><\/p>\n<hr data-start=\"3643\" data-end=\"3646\" \/>\n<h3 data-start=\"3648\" data-end=\"3693\"><strong data-start=\"3652\" data-end=\"3693\">\u041a\u0430\u043a \u0432\u043d\u0435\u0434\u0440\u0438\u0442\u044c \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u043f\u0440\u043e\u0434\u0430\u0436: \u043f\u043e\u0448\u0430\u0433\u043e\u0432\u043e<\/strong><\/h3>\n<p data-start=\"3695\" data-end=\"3815\"><strong data-start=\"3695\" data-end=\"3722\">\u0428\u0430\u0433 1. \u041e\u043f\u0438\u0448\u0438\u0442\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0441.<\/strong><br data-start=\"3722\" data-end=\"3725\" \/>\u041e\u0442 \u0437\u0430\u044f\u0432\u043a\u0438 \u0434\u043e \u043e\u043f\u043b\u0430\u0442\u044b \u2014 \u043a\u0430\u043a\u0438\u0435 \u0448\u0430\u0433\u0438 \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0442 \u043a\u043b\u0438\u0435\u043d\u0442? \u0413\u0434\u0435 \u0442\u043e\u0447\u043a\u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430? \u0413\u0434\u0435 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b?<\/p>\n<p data-start=\"3817\" data-end=\"3935\"><strong data-start=\"3817\" data-end=\"3857\">\u0428\u0430\u0433 2. \u0420\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435 \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c.<\/strong><br data-start=\"3857\" data-end=\"3860\" \/>\u041a\u0442\u043e \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u0437\u0430 \u043a\u0430\u0436\u0434\u044b\u0439 \u044d\u0442\u0430\u043f: \u0437\u0432\u043e\u043d\u043e\u043a, \u0432\u0441\u0442\u0440\u0435\u0447\u0443, \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u0434\u043e\u0433\u043e\u0432\u043e\u0440, \u043e\u043f\u043b\u0430\u0442\u0443.<\/p>\n<p data-start=\"3937\" data-end=\"4089\"><strong data-start=\"3937\" data-end=\"3961\">\u0428\u0430\u0433 3. \u0412\u043d\u0435\u0434\u0440\u0438\u0442\u0435 CRM.<\/strong><br data-start=\"3961\" data-end=\"3964\" \/>\u0414\u0430\u0436\u0435 \u043f\u0440\u043e\u0441\u0442\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0430 (<a href=\"https:\/\/marketing.totul.md\/crm-sistema\/\">Bitrix24<\/a>, amoCRM, HubSpot) \u0441\u0440\u0430\u0437\u0443 \u043d\u0430\u0432\u043e\u0434\u0438\u0442 \u043f\u043e\u0440\u044f\u0434\u043e\u043a:<br data-start=\"4035\" data-end=\"4038\" \/>\u0432\u0441\u0435 \u0437\u0430\u044f\u0432\u043a\u0438 \u0432 \u043e\u0434\u043d\u043e\u043c \u043c\u0435\u0441\u0442\u0435, \u0432\u0438\u0434\u043d\u043e \u0441\u0442\u0430\u0442\u0443\u0441\u044b \u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f.<\/p>\n<p data-start=\"4091\" data-end=\"4240\"><strong data-start=\"4091\" data-end=\"4133\">\u0428\u0430\u0433 4. \u041d\u0430\u0441\u0442\u0440\u043e\u0439\u0442\u0435 \u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u044f \u0438 \u043e\u0442\u0447\u0451\u0442\u044b.<\/strong><br data-start=\"4133\" data-end=\"4136\" \/>CRM \u043d\u0430\u043f\u043e\u043c\u043d\u0438\u0442 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0443 \u043f\u0435\u0440\u0435\u0437\u0432\u043e\u043d\u0438\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0443, \u0441\u0444\u043e\u0440\u043c\u0438\u0440\u0443\u0435\u0442 \u043e\u0442\u0447\u0451\u0442 \u0434\u043b\u044f \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f, \u043f\u043e\u043a\u0430\u0436\u0435\u0442 \u201c\u0432\u0438\u0441\u044f\u0449\u0438\u0435\u201d \u0441\u0434\u0435\u043b\u043a\u0438.<\/p>\n<p data-start=\"4242\" data-end=\"4362\"><strong data-start=\"4242\" data-end=\"4278\">\u0428\u0430\u0433 5. \u0410\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0435\u0436\u0435\u043d\u0435\u0434\u0435\u043b\u044c\u043d\u043e.<\/strong><br data-start=\"4278\" data-end=\"4281\" \/>\u0421\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u0446\u0438\u0444\u0440\u044b. \u0413\u0434\u0435 \u043f\u0430\u0434\u0430\u0435\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f? \u041a\u0442\u043e \u043e\u0442\u0441\u0442\u0430\u0451\u0442? \u041f\u043e\u0447\u0435\u043c\u0443 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u201c\u0437\u0430\u0441\u0442\u0440\u0435\u0432\u0430\u044e\u0442\u201d?<\/p>\n<p data-start=\"4364\" data-end=\"4479\"><strong data-start=\"4364\" data-end=\"4385\">\u0428\u0430\u0433 6. \u0423\u043b\u0443\u0447\u0448\u0430\u0439\u0442\u0435.<\/strong><br data-start=\"4385\" data-end=\"4388\" \/>\u0414\u043e\u0431\u0430\u0432\u043b\u044f\u0439\u0442\u0435 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044e, \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u044d\u0442\u0430\u043f\u044b, \u0432\u043d\u0435\u0434\u0440\u044f\u0439\u0442\u0435 \u0448\u0430\u0431\u043b\u043e\u043d\u044b \u043f\u0438\u0441\u0435\u043c, \u043e\u0442\u0447\u0451\u0442\u043e\u0432, \u0437\u0432\u043e\u043d\u043a\u043e\u0432.<\/p>\n<hr data-start=\"4481\" data-end=\"4484\" \/>\n<h3 data-start=\"4486\" data-end=\"4522\"><strong data-start=\"4490\" data-end=\"4522\">\u041f\u0440\u0438\u043c\u0435\u0440 \u0438\u0437 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 (\u041c\u043e\u043b\u0434\u043e\u0432\u0430)<\/strong><\/h3>\n<p data-start=\"4524\" data-end=\"4688\">\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0438\u0437 \u041a\u0438\u0448\u0438\u043d\u0451\u0432\u0430, 6 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432, \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u043e\u043f\u0442\u043e\u0432\u044b\u043c\u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u043a\u0430\u043c\u0438.<br data-start=\"4591\" data-end=\"4594\" \/>\u0414\u043e \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f CRM \u2014 \u0445\u0430\u043e\u0441: \u0437\u0430\u044f\u0432\u043a\u0438 \u0442\u0435\u0440\u044f\u043b\u0438\u0441\u044c, \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u0437\u0432\u043e\u043d\u0438\u043b\u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e, \u043e\u0442\u0447\u0451\u0442\u044b \u0434\u0435\u043b\u0430\u043b\u0438\u0441\u044c \u0432\u0440\u0443\u0447\u043d\u0443\u044e.<\/p>\n<p data-start=\"4690\" data-end=\"4715\"><a href=\"https:\/\/marketing.totul.md\/crm-sistema\/\">\u041f\u043e\u0441\u043b\u0435 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f Bitrix24:<\/a><\/p>\n<ul data-start=\"4716\" data-end=\"4937\">\n<li data-start=\"4716\" data-end=\"4749\">\n<p data-start=\"4718\" data-end=\"4749\">\u0432\u0441\u0435 \u0437\u0430\u044f\u0432\u043a\u0438 \u0444\u0438\u043a\u0441\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u0432 CRM;<\/p>\n<\/li>\n<li data-start=\"4750\" data-end=\"4809\">\n<p data-start=\"4752\" data-end=\"4809\">\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u044f \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u043b\u0438 \u201c\u0437\u0430\u0431\u044b\u0442\u044b\u0435\u201d \u043a\u043b\u0438\u0435\u043d\u0442\u044b;<\/p>\n<\/li>\n<li data-start=\"4810\" data-end=\"4869\">\n<p data-start=\"4812\" data-end=\"4869\">\u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c \u0432\u0438\u0434\u0438\u0442 \u043e\u0442\u0447\u0451\u0442\u044b \u0438 \u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438;<\/p>\n<\/li>\n<li data-start=\"4870\" data-end=\"4937\">\n<p data-start=\"4872\" data-end=\"4937\">\u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0437\u0430 4 \u043c\u0435\u0441\u044f\u0446\u0430 \u0432\u044b\u0440\u043e\u0441\u043b\u0438 \u043d\u0430 <strong data-start=\"4903\" data-end=\"4910\">38%<\/strong>, \u0431\u0435\u0437 \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u0431\u044e\u0434\u0436\u0435\u0442\u0430.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4939\" data-end=\"5029\">\u0413\u043b\u0430\u0432\u043d\u044b\u0439 \u0438\u043d\u0441\u0430\u0439\u0442: \u043d\u0435 \u043d\u0443\u0436\u043d\u043e \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u2014 \u043d\u0443\u0436\u043d\u043e <strong data-start=\"4989\" data-end=\"5009\">\u043f\u0435\u0440\u0435\u0441\u0442\u0430\u0442\u044c \u0442\u0435\u0440\u044f\u0442\u044c<\/strong> \u0442\u043e, \u0447\u0442\u043e \u0443\u0436\u0435 \u0435\u0441\u0442\u044c.<\/p>\n<hr data-start=\"5031\" data-end=\"5034\" \/>\n<h3 data-start=\"5036\" data-end=\"5054\"><strong data-start=\"5040\" data-end=\"5054\">\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/strong><\/h3>\n<p data-start=\"5056\" data-end=\"5150\">\u041f\u0440\u043e\u0434\u0430\u0436\u0438 \u0431\u0435\u0437 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u2014 \u044d\u0442\u043e \u043a\u0430\u043a \u043a\u043e\u0440\u0430\u0431\u043b\u044c \u0431\u0435\u0437 \u043a\u043e\u043c\u043f\u0430\u0441\u0430: \u0432\u0440\u043e\u0434\u0435 \u0434\u0432\u0438\u0436\u0435\u0442\u0441\u044f, \u043d\u043e \u043a\u0443\u0434\u0430 \u2014 \u043d\u0438\u043a\u0442\u043e \u043d\u0435 \u0437\u043d\u0430\u0435\u0442.<\/p>\n<p data-start=\"5152\" data-end=\"5172\">\u0421\u0438\u0441\u0442\u0435\u043c\u0430 \u043f\u0440\u043e\u0434\u0430\u0436 \u0434\u0430\u0451\u0442:<\/p>\n<ul data-start=\"5173\" data-end=\"5284\">\n<li data-start=\"5173\" data-end=\"5193\">\n<p data-start=\"5175\" data-end=\"5193\">\u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u043e\u0441\u0442\u044c,<\/p>\n<\/li>\n<li data-start=\"5194\" data-end=\"5211\">\n<p data-start=\"5196\" data-end=\"5211\">\u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442\u044c,<\/p>\n<\/li>\n<li data-start=\"5212\" data-end=\"5235\">\n<p data-start=\"5214\" data-end=\"5235\">\u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0431\u0435\u0437 \u0445\u0430\u043e\u0441\u0430,<\/p>\n<\/li>\n<li data-start=\"5236\" data-end=\"5284\">\n<p data-start=\"5238\" data-end=\"5284\">\u0438 \u0433\u043b\u0430\u0432\u043d\u043e\u0435 \u2014 \u0440\u043e\u0441\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u043e\u0436\u043d\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5286\" data-end=\"5480\">\u041d\u0430\u0447\u043d\u0438\u0442\u0435 \u0441 \u043c\u0430\u043b\u043e\u0433\u043e:<br data-start=\"5303\" data-end=\"5306\" \/>\u0441\u043e\u0431\u0435\u0440\u0438\u0442\u0435 \u0432\u0441\u0435 \u0437\u0430\u044f\u0432\u043a\u0438 \u0432 \u043e\u0434\u043d\u043e\u043c \u043c\u0435\u0441\u0442\u0435, \u0437\u0430\u0444\u0438\u043a\u0441\u0438\u0440\u0443\u0439\u0442\u0435 \u044d\u0442\u0430\u043f\u044b \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u0438 \u043d\u0430\u0447\u043d\u0438\u0442\u0435 \u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e.<br data-start=\"5396\" data-end=\"5399\" \/>\u0427\u0435\u0440\u0435\u0437 \u043c\u0435\u0441\u044f\u0446 \u0432\u044b \u0443\u0436\u0435 \u0443\u0432\u0438\u0434\u0438\u0442\u0435, \u0433\u0434\u0435 \u0431\u0438\u0437\u043d\u0435\u0441 \u0442\u0435\u0440\u044f\u0435\u0442 \u0434\u0435\u043d\u044c\u0433\u0438 \u2014 \u0438 \u043a\u0430\u043a \u0431\u044b\u0441\u0442\u0440\u043e \u0438\u0445 \u0432\u0435\u0440\u043d\u0443\u0442\u044c.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0412 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0436\u0438\u0432\u0443\u0442 \u043f\u043e \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0443: \u201c\u043a\u0442\u043e \u0443\u0441\u043f\u0435\u043b \u2014 \u0442\u043e\u0442 \u0438 \u043f\u0440\u043e\u0434\u0430\u043b\u201d.\u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u044b \u0432\u0435\u0434\u0443\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0432 \u0431\u043b\u043e\u043a\u043d\u043e\u0442\u0430\u0445, 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