{"id":51029,"date":"2026-06-17T13:49:19","date_gmt":"2026-06-17T13:49:19","guid":{"rendered":"https:\/\/totul.md\/?p=51029"},"modified":"2026-06-17T13:56:54","modified_gmt":"2026-06-17T13:56:54","slug":"click-to-pay-plata-online-fara-date-card","status":"publish","type":"post","link":"https:\/\/totul.md\/ro\/recomandat\/click-to-pay-plata-online-fara-date-card\/","title":{"rendered":"Clien\u021bii vor tot mai pu\u021bin s\u0103 introduc\u0103 datele cardului la fiecare cump\u0103rare"},"content":{"rendered":"<p>Un client poate alege produsul, poate ajunge la plat\u0103 \u0219i poate renun\u021ba dac\u0103 procesul este prea lung. Click to Pay apare exact \u00een acest punct sensibil al v\u00e2nz\u0103rii online.<\/p>\n<p class=\"isSelectedEnd\">Pl\u0103\u021bile online intr\u0103 \u00eentr-o etap\u0103 nou\u0103. Clientul nu mai vrea s\u0103 introduc\u0103 de fiecare dat\u0103 num\u0103rul cardului, data expir\u0103rii, CVV-ul \u0219i alte informa\u021bii necesare pentru finalizarea unei cump\u0103r\u0103ri. \u00cen comer\u021bul electronic, fiecare pas suplimentar poate \u00eensemna o comand\u0103 pierdut\u0103.<\/p>\n<p class=\"isSelectedEnd\">Click to Pay este una dintre tehnologiile care r\u0103spund acestei probleme. Solu\u021bia este bazat\u0103 pe standardul EMV Secure Remote Commerce \u0219i permite clientului s\u0103 pl\u0103teasc\u0103 printr-un profil de plat\u0103 securizat. \u00cen loc s\u0103 introduc\u0103 manual datele cardului la fiecare cump\u0103rare, utilizatorul alege cardul salvat, confirm\u0103 identitatea \u0219i finalizeaz\u0103 plata.<\/p>\n<p class=\"isSelectedEnd\">Pentru consumator, avantajul este simplu. Procesul devine mai rapid \u0219i mai familiar. Pentru business, impactul poate fi mai important. Plata nu este doar o etap\u0103 tehnic\u0103. Este ultimul pas al v\u00e2nz\u0103rii, locul unde clientul decide dac\u0103 finalizeaz\u0103 comanda sau pleac\u0103.<\/p>\n<p class=\"isSelectedEnd\">Marile re\u021bele de pl\u0103\u021bi \u00eemping pia\u021ba \u00een aceast\u0103 direc\u021bie. Mastercard a anun\u021bat obiectivul de a elimina introducerea manual\u0103 a datelor cardului \u00een comer\u021bul online p\u00e2n\u0103 \u00een 2030, folosind tokenizare, Click to Pay \u0219i autentificare biometric\u0103. Visa dezvolt\u0103 Click to Pay ca solu\u021bie pentru o experien\u021b\u0103 de plat\u0103 mai simpl\u0103, printr-un profil de plat\u0103 care poate fi folosit pe diferite dispozitive \u0219i la comercian\u021bii participan\u021bi.<\/p>\n<p class=\"isSelectedEnd\">Click to Pay nu trebuie privit ca o simpl\u0103 func\u021bie nou\u0103 pe pagina de checkout. Este parte dintr-o schimbare mai larg\u0103. Comer\u021bul online se \u00eendreapt\u0103 spre pl\u0103\u021bi mai rapide, mai sigure \u0219i mai u\u0219or de recunoscut de c\u0103tre client.<\/p>\n<p class=\"isSelectedEnd\">Pentru companiile din Moldova, subiectul merit\u0103 urm\u0103rit. Tot mai multe afaceri investesc \u00een site-uri, magazine online, CRM, campanii digitale \u0219i <a href=\"http:\/\/totul.digital\" target=\"_blank\" rel=\"nofollow\">comunicare prin mesagerie<\/a>. Dar dac\u0103 plata r\u0103m\u00e2ne complicat\u0103, o parte din efortul de v\u00e2nzare se poate pierde la final.<\/p>\n<p class=\"isSelectedEnd\">Concluzia este clar\u0103. \u00cen e-commerce, nu conteaz\u0103 doar s\u0103 aduci clientul pe site. Conteaz\u0103 \u0219i c\u00e2t de simplu \u00eel aju\u021bi s\u0103 pl\u0103teasc\u0103.<\/p>\n<h2>Surs\u0103 editorial\u0103<\/h2>\n<p>Material redactat pe baza informa\u021biilor publice disponibile la EMVCo, Mastercard, Visa \u0219i surse analitice despre Click to Pay.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un client poate alege produsul, poate ajunge la plat\u0103 \u0219i poate renun\u021ba dac\u0103 procesul este prea lung. Click to Pay apare exact \u00een acest punct sensibil al v\u00e2nz\u0103rii online. Pl\u0103\u021bile online intr\u0103 \u00eentr-o etap\u0103 nou\u0103. Clientul nu mai vrea s\u0103 introduc\u0103 de fiecare dat\u0103 num\u0103rul cardului, data expir\u0103rii, CVV-ul \u0219i alte informa\u021bii necesare pentru finalizarea [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":51030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[190,218],"tags":[],"class_list":["post-51029","post","type-post","status-publish","format-standard","has-post-thumbnail","category-recomandat","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Click to Pay \u0219i noua logic\u0103 a pl\u0103\u021bilor online pentru business<\/title>\n<meta name=\"description\" content=\"Click to Pay permite plata online f\u0103r\u0103 introducerea repetat\u0103 a datelor cardului. 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