{"id":58113,"date":"2026-11-06T09:00:44","date_gmt":"2026-11-06T06:00:44","guid":{"rendered":"https:\/\/totul.md\/?p=58113"},"modified":"2026-11-06T10:50:23","modified_gmt":"2026-11-06T07:50:23","slug":"moda-din-republica-moldova-merita-o-scena-internationala-cum-ajung-designerii-locali-pe-podiumurile-lumii-cu-sprijinul-innovate-moldova","status":"publish","type":"post","link":"https:\/\/totul.md\/ro\/lifestream\/moda-din-republica-moldova-merita-o-scena-internationala-cum-ajung-designerii-locali-pe-podiumurile-lumii-cu-sprijinul-innovate-moldova\/","title":{"rendered":"Moda din Republica Moldova merit\u0103 o scen\u0103 interna\u021bional\u0103: cum ajung designerii locali pe podiumurile lumii cu sprijinul Innovate Moldova"},"content":{"rendered":"

Industria modei din Republica Moldova dep\u0103\u0219e\u0219te treptat etapa produc\u021biei \u00een regim de subcontractare pentru branduri interna\u021bionale \u0219i se afirm\u0103 ca un domeniu de sine st\u0103t\u0103tor, cu designeri proprii, m\u0103rci locale \u0219i un stil distinct.<\/strong><\/p>\n

Creatorii autohtoni \u00ee\u0219i prezint\u0103 colec\u021biile pe podiumuri interna\u021bionale, acceseaz\u0103 platforme comerciale din str\u0103in\u0103tate \u0219i atrag aten\u021bia comunit\u0103\u021bii profesionale. Unul dintre instrumentele de promovare a acestui sector este sprijinul oferit de Innovate Moldova, \u00een colaborare cu Agen\u021bia de Investi\u021bii Invest Moldova \u0219i organiza\u021biile din domeniu.<\/p>\n

Unul dintre evenimentele importante ale toamnei anului 2026 a fost participarea a cinci designeri moldoveni la Mercedes-Benz Bucharest Fashion Week, desf\u0103\u0219urat\u0103 \u00een octombrie la Bucure\u0219ti. \u00cen cadrul a dou\u0103 prezent\u0103ri colective, \u0219i-au prezentat colec\u021biile brandurile L.STOROJUC, KATEA GRI, VALENTINA VIDRASCU, PEHOVA \u0219i DIOSA<\/strong>. Participarea acestora a fost organizat\u0103 cu sprijinul Asocia\u021biei Patronale din Industria U\u0219oar\u0103 (APIUS) \u0219i al Agen\u021biei de Investi\u021bii Invest Moldova.<\/p>\n

Fiecare designer a prezentat propria viziune asupra modei contemporane<\/strong><\/h3>\n

DIOSA<\/strong>, fondat de designerul Diana Samoilenco, este un brand de \u00eembr\u0103c\u0103minte feminin\u0103 premium din Chi\u0219in\u0103u. Colec\u021biile sale se remarc\u0103 prin linii minimaliste, materiale de calitate \u0219i detalii inspirate din haute couture.<\/p>\n

KATEA GRI<\/strong>, creat de Ecaterina Grigor \u00een 2015, \u00eembin\u0103 estetica minimalist\u0103, siluetele arhitecturale \u0219i formele feminine.<\/p>\n

L.STOROJUC<\/strong>, fondat de Ludmila Storojuc \u00een 2009, pune accent pe m\u0103iestria execu\u021biei, precizia croielii \u0219i calitatea materialelor. Linia contemporan\u0103 ALTEZZA exploreaz\u0103 minimalismul arhitectural \u0219i elegan\u021ba discret\u0103.<\/p>\n

PEHOVA<\/strong>, creat de Lidia Pehova \u00een 2023, exploreaz\u0103 combina\u021bia dintre formele structurate, elementele croielii masculine \u0219i siluetele feminine.<\/p>\n

Valentina Vidrascu<\/strong> valorific\u0103 patrimoniul cultural al regiunii, reinterpret\u00e2nd motivele tradi\u021bionale \u0219i elementele portului popular \u00een vestimenta\u021bia contemporan\u0103. \u00cen crea\u021biile sale, tehnicile artizanale \u0219i detaliile folclorice se \u00eembin\u0103 cu siluete \u0219i materiale actuale.<\/p>\n

De la produc\u021bia pentru branduri interna\u021bionale la propriile m\u0103rci<\/strong><\/h3>\n

Republica Moldova este cunoscut\u0103 de mult timp pentru \u00eentreprinderile sale de confec\u021bii \u0219i textile, care produc articole vestimentare pentru companii interna\u021bionale. \u00cen \u021bar\u0103 sunt realizate produse pentru branduri cunoscute precum Moncler, Emporio Armani, Max Mara \u0219i Luisa Spagnoli. Totu\u0219i, \u00een ultimii ani, tot mai mul\u021bi antreprenori \u0219i designeri locali \u00eencearc\u0103 s\u0103-\u0219i dezvolte propriile m\u0103rci, s\u0103-\u0219i defineasc\u0103 stilul \u0219i s\u0103 intre direct pe pie\u021bele interna\u021bionale.<\/p>\n

Un exemplu relevant este brandul Julia Allert. Pornit\u0103 de la un mic atelier din Chi\u0219in\u0103u, compania a ajuns pe pia\u021ba interna\u021bional\u0103. Potrivit datelor Invest Moldova, aceasta vinde anual aproximativ 17.000 de articole, iar circa 95% din produc\u021bie este exportat\u0103 \u00een peste 50 de \u021b\u0103ri. Crea\u021biile brandului au fost purtate \u0219i promovate public de celebrit\u0103\u021bi din str\u0103in\u0103tate.<\/p>\n

Un alt exemplu de recunoa\u0219tere interna\u021bional\u0103 este designerul Fidan Novruzova, ale c\u0103rei crea\u021bii de \u00eenc\u0103l\u021b\u0103minte au fost alese de personalit\u0103\u021bi cunoscute din lumea divertismentului. De asemenea, aceasta a devenit semifinalist\u0103 a prestigiosului concurs LVMH Prize, dedicat designerilor emergen\u021bi, o realizare important\u0103 pentru industria modei din Republica Moldova.<\/p>\n

Platformele comerciale interna\u021bionale deschid noi oportunit\u0103\u021bi<\/strong><\/h3>\n

Promovarea brandurilor moldovene\u0219ti nu se limiteaz\u0103 la prezent\u0103rile de mod\u0103. Patru m\u0103rci locale \u2014 Julia Allert, Pearl Code, Yulia Efros \u0219i Georgette \u2014 au ob\u021binut posibilitatea de a-\u0219i prezenta produsele pe platforma interna\u021bional\u0103 de comer\u021b electronic Wolf & Badger, dedicat\u0103 designerilor \u0219i produc\u0103torilor independen\u021bi.<\/p>\n

Oferta include articole vestimentare, bijuterii \u0219i produse care reinterpreteaz\u0103 motivele tradi\u021bionale \u00eentr-o manier\u0103 contemporan\u0103. Potrivit Invest Moldova, prezen\u021ba pe aceast\u0103 platform\u0103 interna\u021bional\u0103 a permis deja unor branduri s\u0103 primeasc\u0103 comenzi din Marea Britanie, Statele Unite \u0219i alte \u021b\u0103ri.<\/p>\n

Moldovan Brands Runway \u2014 o platform\u0103 pentru dezvoltarea industriei<\/strong><\/h3>\n

Un rol important \u00een promovarea designerilor locali \u00eel are Moldovan Brands Runway, o platform\u0103 profesional\u0103 care reune\u0219te prezent\u0103ri de colec\u021bii, reprezentan\u021bi ai industriei modei, produc\u0103tori, jurnali\u0219ti \u0219i exper\u021bi interna\u021bionali.<\/p>\n

Edi\u021bia de prim\u0103var\u0103 SS26, desf\u0103\u0219urat\u0103 la Chi\u0219in\u0103u \u00een perioada 18\u201322 martie 2026, a reunit 19 designeri din Republica Moldova, Rom\u00e2nia \u0219i Ucraina. Prezent\u0103rile \u0219i evenimentele conexe au avut loc \u00een mai multe spa\u021bii din capital\u0103, inclusiv la MEDIACOR, galeria PLAI, showroomuri \u0219i spa\u021bii industriale.<\/p>\n

Evenimentul a fost organizat de APIUS \u0219i centrul industrial ZIPHOUSE, cu participarea directorului creativ Nata Mitereva. Proiectul a beneficiat de sprijinul Innovate Moldova \u0219i a devenit o platform\u0103 de interac\u021biune \u00eentre designerii locali \u0219i publicul interna\u021bional.<\/p>\n

De ce conteaz\u0103 promovarea interna\u021bional\u0103 pentru Republica Moldova<\/strong><\/h3>\n

Dezvoltarea propriilor branduri de mod\u0103 le permite produc\u0103torilor moldoveni s\u0103 treac\u0103 de la executarea comenzilor pentru companii str\u0103ine la crearea unor produse cu valoare ad\u0103ugat\u0103 mai mare. Acest lucru deschide oportunit\u0103\u021bi pentru dezvoltarea antreprenoriatului, extinderea exporturilor, crearea locurilor de munc\u0103 \u0219i sporirea vizibilit\u0103\u021bii \u021b\u0103rii pe pie\u021bele interna\u021bionale.<\/p>\n

Printre principalele resurse ale sectorului se num\u0103r\u0103 speciali\u0219tii califica\u021bi, infrastructura de produc\u021bie \u0219i experien\u021ba acumulat\u0103 \u00een colaborarea cu parteneri interna\u021bionali. Combinate cu designul original, tehnologiile moderne \u0219i promovarea brandurilor, aceste avantaje pot contribui la dezvoltarea \u00een continuare a industriei modei din Republica Moldova.<\/p>\n

Sprijinul oferit de Innovate Moldova, Invest Moldova \u0219i organiza\u021biile de profil \u00eei ajut\u0103 pe designerii locali s\u0103 stabileasc\u0103 rela\u021bii profesionale, s\u0103 participe la evenimente interna\u021bionale \u0219i s\u0103 identifice noi canale de comercializare.<\/p>\n

Moda moldoveneasc\u0103 devine treptat o component\u0103 distinct\u0103 a economiei creative a \u021b\u0103rii. Participarea la prezent\u0103ri interna\u021bionale \u0219i accesul la platforme comerciale din str\u0103in\u0103tate le ofer\u0103 designerilor posibilitatea de a-\u0219i promova propria viziune asupra modei \u0219i de a face marca \u201eMade in Moldova\u201d mai cunoscut\u0103 \u00een afara \u021b\u0103rii.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Industria modei din Republica Moldova dep\u0103\u0219e\u0219te treptat etapa produc\u021biei \u00een regim de subcontractare pentru branduri interna\u021bionale \u0219i se afirm\u0103 ca un domeniu de sine st\u0103t\u0103tor, cu designeri proprii, m\u0103rci locale \u0219i un stil distinct. Creatorii autohtoni \u00ee\u0219i prezint\u0103 colec\u021biile pe podiumuri interna\u021bionale, acceseaz\u0103 platforme comerciale din str\u0103in\u0103tate \u0219i atrag aten\u021bia comunit\u0103\u021bii profesionale. Unul dintre instrumentele […]<\/p>\n","protected":false},"author":78,"featured_media":58111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[303],"tags":[],"class_list":["post-58113","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lifestream"],"yoast_head":"\nModa din Republica Moldova merit\u0103 o scen\u0103 interna\u021bional\u0103: cum ajung designerii locali pe podiumurile lumii cu sprijinul Innovate Moldova<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/totul.md\/ro\/lifestream\/moda-din-republica-moldova-merita-o-scena-internationala-cum-ajung-designerii-locali-pe-podiumurile-lumii-cu-sprijinul-innovate-moldova\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moda din Republica Moldova merit\u0103 o scen\u0103 interna\u021bional\u0103: cum ajung designerii locali pe podiumurile lumii cu sprijinul Innovate Moldova\" \/>\n<meta property=\"og:description\" content=\"Industria modei din Republica Moldova dep\u0103\u0219e\u0219te treptat etapa produc\u021biei \u00een regim de subcontractare pentru branduri interna\u021bionale \u0219i se afirm\u0103 ca un domeniu de sine st\u0103t\u0103tor, cu designeri proprii, m\u0103rci locale \u0219i un stil distinct. 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